Brand Marketing Manager

6 days ago

Sydney, New South Wales, Australia Connectapac Full time

Job Title: Brand Marketing Manager

Company: Connectapac

Job Type: Full-time

Location: Sydney

About Us: Connectapac is a leading recruitment agency specializing in the placement of marketing professionals.

Job Description:

Key Responsibilities:

  • Support and assist in the development, planning, and management of a set of marketing plans by category and by brand, ensuring they deliver to both global and local objectives and business metrics.
  • Work to ensure marketing plans are innovative, build brand equity/awareness, and are cost-effective.
  • Manage relevant reporting of management and financial information for each brand and/or category group.
  • In conjunction with the Senior Brand Manager and Marketing Director, review Australian marketing plans to ensure agreed investment and support levels by brand are being maximized.
  • Support and help prepare media and PR briefs in accordance with the agreed budgets and timetable.
  • Support and help plan and ensure all digital platforms, websites, apps, partner media sites, support the brand campaign and product messaging.
  • Manage all marketing activities including (but not limited to) licensing, promotions, advertising, media, packaging, public relations, trade shows, SKU rationalization, profitability analysis, and pricing.
  • Work with Demand Planning to review aged inventory and develop an action plan.
  • Develop strong relationships with global brand teams, alongside local media agencies, and key promotional, entertainment, and licensing partners.

Key Requirements:

  • 2-3 years of consumer product Brand Manager experience in a new product-oriented industry, preferably working with toy, entertainment, fashion, or other pop culture products.
  • Working knowledge of a variety of marketing tactics from TV, print, digital, and consumer promotions.
  • Business/Commerce Degree Qualifications, with a major in Marketing or a related area.
  • Ability and willingness to travel interstate and internationally.
  • Direct experience with the full product development cycle, with a track record of thriving in a growth-oriented and changing environment.
  • Experience managing multiple projects at once in a fast-paced, entrepreneurial environment.

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