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Strategic Growth Specialist
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This is a unique chance to shape the future of employee experiences in the APAC region. As a Product Marketing Manager, you will be working in a high-recognition environment developing product positioning, go-to-market plans and enabling our Sales and Client Success teams to bring our product story to life in the market and maximise product growth potential.
Key Responsibilities- Lead new product and partnership launches, working cross-functionally with key stakeholder groups, to deliver on key goals and product growth metrics across the full product lifecycle
- Own and continually test and optimise product positioning and go-to-market messaging
- Lead and optimise market, competitor and customer insight gathering and analysis to inform ongoing product development, campaigns and sales enablement
- Develop and lead Sales and Client Success enablement programs, product marketing campaigns and communications programs to support new and existing product sales
- Develop and implement partnerships marketing programs across channel and product partnerships
- Lead and maximise product showcase opportunities at major Reward Gateway owned and sponsored events
- Continuously track and report on performance of product marketing campaigns and use key learnings to increase ROI
- Experience in product marketing for B2B solutions (B2B2C desirable), ideally working with complex product portfolios in a B2B environment
- Experience in developing and managing sales enablement programs
- Excellent storyteller with experience crafting product positioning and sales narratives that distil what really matters to a customer in a meaningful, simple way
- Strong analytical and growth mindset with the ability to analyse and interpret market and competitor intelligence to identify market and product growth opportunities and optimise results
- Experience with content creation across a range of formats and channels (including user videos)
- Strong sense of ownership and ability to work cross-functionally and effectively collaborate with different key stakeholder groups
- Proficiency with marketing automation platforms (ideally Hubspot) and Salesforce CRM
