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Senior Category Manager
2 months ago
We are seeking a highly skilled Senior Category Manager to join our team at Real Pet Food Co. As a key member of our Category team, you will play a critical role in driving category growth and supporting decision-making across all functions of sales and marketing.
Key Responsibilities- Develop and execute category strategy and initiatives, ensuring alignment with business objectives and the four Ps.
- Champion regular business updates and insights across the organisation, ensuring the broader team is informed of category dynamics and opportunities, and securing buy-in for strategic recommendations.
- Support the Revenue Growth Management (RGM) program execution and lead various RGM initiatives such as price and promotional optimisation.
- Drive key initiatives with our organisation's Transformation programme.
- Own the category content/story for customer (retailer) category reviews and planning sessions and earn the place of trusted advisor with our customers.
- Ensure the voice of the shopper and voice of the customer are central to the assumptions and discussions for NPD and other initiatives.
- 5+ years' experience in a Category Manager role. Experience in other commercial and insights functions strongly valued.
- Proven experience in turning data into actionable insights and gaining buy-in for recommendations.
- Excellent stakeholder management, dealing with multiple stakeholders and competing priorities.
- Excellent communication skills (written and oral), high-level interpersonal skills, and sound judgment.
- A strong team player, ready to be part of our pack, working collaboratively and cross-functionally.
- A go-getter and proactive mindset, looking to make a genuine difference.
- FMCG/Grocery experience is critical, and exposure to the pet food category would be advantageous.
- Seasoned in utilising retailer data platforms across both scan and shopper, both for granular analysis as well as storytelling - IRI/Nielsen, Quantium/Synergy.
- Proficient with MS Suite, in particular Excel.
- Bachelor's degree in psychology, business administration, marketing, or similar.
Welcome to Real Pet Food Co, where we believe in keeping it Real. Since 1994, we have been Australia and New Zealand's pioneers in fresher dog and cat nutrition. Our story is one of passion for a better way to care for pets, a belief in fresher nutrition, and an unwavering commitment to delivering this to pet parents and pets worldwide.
We're dedicated to fostering authentic partnerships, encouraging real ambition, and providing real career opportunities for our employees to make a difference. Real means fresher ingredients and fresher methods. We'll never stop expanding, innovating, and trying new things. We compete in every pet category and channel, creating favourite brands such as Ivory Coat, Nature's Gift, V.I.P. Petfoods, and Love 'Em & Fussy Cat.
With the pet industry growing rapidly (a $15 billion industry) and pets becoming increasingly important in our lives and homes, this is a unique opportunity to be a part of our remarkable growth story and advance your career.
