Driving Consumer Engagement through Innovative Campaigns

6 days ago

Melbourne, Victoria, Australia beBeeCampaigns Full time $165,011 - $195,951
Consumer Campaigns and Content Lead

This role is part of the Corporate Affairs team in the CCA Group, which is accountable for consumer communications. The team focuses on delivering impactful content across multiple channels to ensure Australians have easy access to independent, reliable information on superannuation and retirement.

Key Responsibilities:
  1. Lead a high-performing team responsible for developing and implementing consumer campaigns, content strategy, and digital engagement initiatives.
  2. Drive the implementation of consumer communication strategies that shape the future of investor communications and expand MoneySmart's reach and relevance.
  3. Act as a media spokesperson, building relationships with key journalists and stakeholders to enhance ASIC's engagement with media on consumer finances.
  4. Oversee the creation and optimisation of best-in-class content, ensuring an audience-led approach that maximises engagement and effectiveness.
  5. Manage campaign resources, ensuring high-impact delivery and compliance with regulatory best practices.
About You:
  • You have extensive experience in communications, public relations, media, marketing or related fields.
  • You bring a deep understanding of digital content creation, SEO, social media marketing and web analytics.
  • You have a proven track record of leading teams and developing compelling content that cuts through in a crowded media landscape.
  • Experience in the financial services industry and a passion for financial education are highly regarded.

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