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Strategic Consumer Campaigns Manager

3 weeks ago


Melbourne, Victoria, Australia beBeeCommunications Full time $123,444 - $144,386
Job Role:

Consumer Communications and Projects Lead

This position presents a unique opportunity to drive forward-thinking external communications that engage consumers and investors alike.

Contribute to delivering impactful campaigns and initiatives that maintain the integrity of the financial system and protect consumers from harm.

As the lead in consumer communications, you will develop and deliver high-quality content across multiple channels, working collaboratively with internal teams and external partners.

The role sits within the Corporate Affairs team, accountable for consumer communications and strategy.

Key responsibilities include:

  • Developing and delivering integrated, consumer-focused projects and campaigns.
  • Managing relationships with creative agencies to produce innovative and engaging communications projects.
  • Collaborating with internal communications teams to design and deliver impactful campaigns.
  • Identifying and executing media relations activities, managing ASIC's consumer and investor media engagement, writing media releases, pitches, spokesperson briefings, thought leadership, and social content.
  • Using research, insights, and performance analytics to inform campaign planning and optimization.

Requirements include:

  • Tertiary qualifications in communications, marketing, or a related field.
  • 6–8 years' experience in communications, media, or public relations, preferably across digital, social, and traditional platforms.
  • Demonstrated success managing end-to-end consumer campaigns, ideally within an agency, consumer brand, or government organization.
  • A solid grasp of the Australian media landscape and strong project management skills.
  • Strong stakeholder engagement skills, creative flair, and a passion for delivering communications that improve financial capability.

About You: You are a strategic thinker and skilled communicator with the ability to lead projects and produce high-quality content. You thrive in fast-paced environments, using sound judgment to manage competing priorities.