Senior Manager Consumer Engagement

1 day ago

Melbourne, Victoria, Australia beBeeConsumerCampaign Full time $165,011 - $195,951

About the Role:

We are seeking a highly skilled Senior Manager to lead our consumer campaigns and content strategy.

As Senior Manager, Consumer Campaigns and Content, you will be responsible for developing and executing impactful consumer-focused campaigns and content strategies that drive results. This is a pivotal role in driving the evolution of our MoneySmart program, ensuring it remains one of Australia's leading sources of independent financial information.

Key Responsibilities:
  • Lead and develop a high-performing team responsible for consumer campaigns, content strategy, and digital engagement.
  • Drive the implementation of ASIC's consumer communication strategy, shaping the future of ASIC's consumer and investor communications and expanding MoneySmart's reach and relevance.
  • Act as a media spokesperson, building strong relationships with key journalists, opinion leaders, and stakeholders to enhance ASIC and MoneySmart's engagement with media on consumer and investor finances.
  • Oversee the creation and optimization of best-in-class content, ensuring an audience-led, data-driven approach that maximizes engagement and effectiveness.
  • Manage campaign budgets, timelines, and resources, ensuring high-impact delivery and compliance with regulatory and financial communication best practices.

About You:

You have extensive experience in communications, public relations, media, marketing or related fields. You bring a deep understanding of digital content creation, SEO, social media marketing and web analytics. You have a proven track record of leading high-performing teams and developing compelling, user-centric content that cuts through in a crowded media landscape.

Benefits:

  • Attractive superannuation
  • Additional leave entitlements
  • 50/50 hybrid work-from home model
  • Flexible work arrangements
  • Assistance for study and professional development

About Us:

ASIC regulates corporations, markets, financial services and consumer credit and monitors and promotes market integrity and consumer protection in the Australian financial system.

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