Strategic Business Development and Marketing Leader
2 weeks ago
We are seeking a dynamic and experienced leader to provide strategic leadership in driving growth, strengthening our brand, and expanding partnerships. Reporting to the Deputy CEO and Director of Strategy, you will lead a small, high-performing team to identify new opportunities, enhance patient and referrer engagement, and deliver innovative marketing strategies.
This is an exciting leadership role at the intersection of healthcare, business development, and brand management within a high performing, values-driven organisation.
The successful candidate will be responsible for developing and implementing business development strategies to expand health services, referral networks, and funding sources. You will lead market analysis to guide service innovation, growth, and revenue diversification. Oversee integrated marketing strategies and campaigns for Macquarie University Hospital and Clinics. Strengthen the Macquarie University Health brand and ensure alignment with the University's master brand. Oversee health-related digital platforms, social media, and website content. Build and maintain strong relationships with clinicians, referrers, stakeholders, and community partners. Lead, mentor, and inspire a high-performing team of business development and marketing professionals. Manage budgets, external vendors, and marketing ROI reporting.
Key Responsibilities:- Develop and implement business development strategies to expand health services, referral networks, and funding sources.
- Lead market analysis to guide service innovation, growth, and revenue diversification.
- Oversee integrated marketing strategies and campaigns for Macquarie University Hospital and Clinics.
- Strengthen the Macquarie University Health brand and ensure alignment with the University's master brand.
- Oversee health-related digital platforms, social media, and website content.
- Build and maintain strong relationships with clinicians, referrers, stakeholders, and community partners.
- Lead, mentor, and inspire a high-performing team of business development and marketing professionals.
- Manage budgets, external vendors, and marketing ROI reporting.
- Proven success in driving growth strategies and brand transformation.
- Strong communication, collaboration, negotiation, and stakeholder engagement skills.
- Ability to think strategically, make data-driven decisions, and balance competing priorities.
- Established network of clinicians, referrers, vendors and partners within the healthcare sector.
- Collaborative leadership style with a commitment to mission-driven, patient-centred care.
- Hands on approach with a responsive, business outcome and service oriented mindset.
- Relevant tertiary qualifications in marketing, business, administration, or health management (or extensive equivalent experience).
- Salary sacrifice options and excellent salary packaging benefits.
- Post graduate study and ongoing education support through scholarship programs.
- Corporate private healthcare rates.
- Extensive Macquarie University facilities including sporting facilities, gym and pool, and Macquarie University Childcare at a reduced staff rate.
At MQ Health we unite the best clinicians, the most astounding researchers and the most dynamic teachers to lead the development of health and medical education and practice in Australia. MQ Health is Australia's first fully integrated academic health sciences centre under a University's leadership. Founded to advance the tripartite missions of clinical care, learning and research, we are bold and ambitious in our pursuit of patient-centred excellence.
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