Marketing Manager

2 days ago

Melbourne, Victoria, Australia beBeeMarketing Full time $135,000 - $165,000
Job Title

Lead Business Development and Marketing Efforts for Mid-Market and SMB Segments in APAC.

Drive growth and enhance brand presence in the region by developing and implementing an end-to-end marketing strategy tailored to regional needs and opportunities.

  • Key Responsibilities:
    • Develop go-to-market plans to drive pipeline growth and client acquisition through digital campaigns, events, and partner channels.
    • Plan and execute integrated campaigns that align with regional business objectives, ensuring measurable outcomes.
    • Oversee the creation and delivery of localized content, including case studies, thought leadership materials, and event assets.
  • Performance Measurement & ROI:
    • Track, analyze, and report on campaign performance to ensure alignment with business segment goals and deliver strong ROI.
    • Continuously optimize marketing programs using insights and best practices to improve efficiency and effectiveness.
  • Collaboration & Stakeholder Engagement:
    • Partner with sales teams to align on target accounts, pipeline growth strategies, and campaign priorities.
    • Work closely with global and regional marketing teams to ensure alignment with Sinch's broader strategy and messaging.
  • Brand Development in APAC:
    • Contribute to building Sinch's brand presence in the APAC region, ensuring consistent messaging and positioning across all channels reaching MM/SMB segments.
    • Act as the regional marketing expert for products, industries, and trends relating to small or medium-sized businesses, providing insights and recommendations to guide the global marketing strategy.
Requirements
  • B2B marketing experience with a focus on APAC markets.
  • Proven experience managing integrated marketing programs aimed at pipeline and revenue growth.
  • Strong understanding of demand generation and metrics-driven marketing approaches.
  • Proven track record of executing multi-channel campaigns including digital social media and events.
  • Exceptional communication and stakeholder management skills with the ability to work effectively with senior executives.
  • Familiarity with SaaS products or technology solutions is highly desirable.
  • Experience with CRM tools e.g. Salesforce.
  • Strong project management skills able to prioritise organise and manage multiple projects and timelines.
  • Excellent communication collaboration skills with a proactive approach to working cross-functionally and supporting sales initiatives.
  • High attention to detail and adaptability to work in a dynamic fast-paced environment.
Benefits
  • Hybrid working arrangement.
  • Work-from-home setup reimbursement.
  • Global mobility policy.
  • Generous parental leave.
  • A day off for your birthday.
  • Annual leave program.
  • Monthly fitness reimbursement and wellness programs.
  • Coaching and career development support including online courses.
  • Access to free virtual counselling via Employee Assistance Program.
  • Paid time off to support volunteer programs.
  • Access to a rewards program with discounts.

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