Brand Marketing Manager

3 weeks ago

Berkeley Vale, New South Wales, Australia Sanitarium Full time
About the Role

We are seeking a highly skilled Brand Manager to join our team at Sanitarium Health Food Company. As a key member of our marketing team, you will be responsible for driving revenue, profit, brand awareness, and growth in our International portfolio.

Key responsibilities include developing and executing marketing initiatives to support our business objectives, liaising with local distributors and marketing agencies, investigating and recommending communication and media plans, and project management to deliver on time and profit targets.

You will also be responsible for maximising and managing allocation to marketing budget, reviewing and tracking strategy and financial/operating budget performance, and overseeing digital activity, including websites and social media.

Additionally, you will design and deliver key trade shows, Point of Sale materials, GWP and assets for relevant Sanitarium brands, manage and execute international specific packaging projects, and analyse and implement research projects with internal teams.

International travel is a minimum of 4 times per year or as required.

Requirements
  • Tertiary qualification in Marketing, Commerce or equivalent.
  • 4 - 6 years' experience working across brand marketing.
  • Strong relationships with customers and internal teams.
  • High level of communication and organisation skills.
  • Ability to operate autonomously and adapt to new environments.
  • Proven success in campaign execution and management, including evaluation of ROI.
  • Experience with bringing new products to market, including cross-functional project team involvement.
  • Understanding of key grocery retail dynamics.
  • Experience with managing consumer research projects both qualitative and quantitative.
  • Proven track record of taking research results and influencing brand strategy.
  • Ability to present successfully to a wide range of audiences.
About Sanitarium

Sanitarium Health Food Company is an Australian-owned FMCG company with iconic household brands, a rich history, and an unwavering commitment to making a positive health impact.

We combine the dynamic pace of a fast-moving consumer goods business with over 125 years of serving goodness by delivering affordable nutritious products, promoting health, and caring for our communities.

The heart of our workplace are our people and their passion is the driving force behind our success. Anchored by our shared values, we work together to achieve our purpose of changing lives every day through whole person health.

At Sanitarium, you'll find a genuine connection between our team and the impact they make in our workplace and in our communities.

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