Strategic Brand Director
3 weeks ago
About Us:
Basketball Australia is the national governing body for basketball in Australia, working with state and territory associations to promote, develop, and grow the sport across the country.
Salary:
$120,000 - $180,000 per annum, depending on experience.
About the Role:
We are seeking a highly experienced Chief Marketing and Engagement Officer to drive our marketing and engagement strategy, leveraging their expertise to elevate the Basketball Australia brand and foster deeper fan engagement.
Main Responsibilities:
Drive and deliver a fully integrated strategic marketing and engagement plan to achieve business objectives;Develop and implement digital transformation strategies to enhance data and digital platforms;Deliver a strong brand message and Whole of Sport Basketball 2040 Vision to position basketball as a leading sport in Australia;Lead BA Events strategy to showcase top athletes and deliver sponsorship and visibility opportunities;Engage in high-level stakeholder management to represent BA and the whole of sport with internal and external stakeholders;Provide strategic insights to the CEO and leadership team to inform business decisions;Champion the sport externally to potential and current partners and stakeholders.Requirements:
To be successful in this role, you will require:
- A tertiary qualification in marketing or a related field;
- Senior leadership experience in a comparable role, preferably in sport;
- Demonstrated success in setting strategic direction and establishing effective marketing and engagement strategies;
- Technical and strategic expertise in brand marketing, consumer engagement, and digital transformation;
- Proven people and function leadership skills;
- Ability to think strategically and work collaboratively in a fast-paced environment;
- Australian citizenship or permanent residency; and
- A current Working with Vulnerable People Children clearance.
Why Work at BA?
We offer a dynamic and inclusive work environment, flexible working arrangements, free gym membership, and a range of other benefits.
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