Strategic Brand Growth Manager
3 days ago
We are proud custodians of some of Australia's most iconic powerhouse brands, leading the way in the FMCG industry. With a legacy spanning 158 years, our portfolio continues to provide quality, great-tasting food to create delicious moments for consumers across the world.
About this Role: At The Arnott's Group, we're embarking on an exciting period of brand growth and strategic evolution. We're seeking a talented, driven, and creative marketer to help shape the future of our legacy brands.
This notably includes leadership of our core Flavour, Sports & Gaming platforms, with full creative license and no global framework restrictions. You'll have the autonomy to craft and lead impactful 360-degree campaigns, influencing the entire Shapes core marketing mix—from brand strategy to execution.
With unmatched scope to influence, innovate, and grow in the areas you're most passionate about, this high-profile role offers end-to-end campaign ownership on a multi-million-dollar brand portfolio. You'll collaborate with cross-functional teams, agency partners, and retailers to develop and execute best-in-class 6 P marketing strategies.
The key responsibilities of this role include:
- Developing and executing strategic growth pillars for Shapes, including iconic brand activation initiatives across NPD, Footy, Gaming, and Summer platforms
- Owning the end-to-end Go-To-Market plans for core Shapes initiatives, delivering campaigns that resonate with consumers and achieve tangible results
- Collaborating with cross-functional teams to drive Shapes toward its ambitious five-year goal of doubling the brand's value, leveraging strategic vision and operational excellence
To be successful in this role, you will need:
- 6-10 years of proven brand marketing experience, preferably within industry-leading FMCG environments
- Tertiary qualifications in Marketing (preferred)
- A strong preference for candidates with significant end-to-end brand ownership experience
- Demonstrated passion for developing and executing innovative brand plans, with a strong track record in brand management, new product development, and strategic thinking
- Ambitious, collaborative, and skilled in stakeholder management, with a proven ability to navigate and lead through complex marketing challenges across cross-functional teams
- Outstanding commercial acumen, paired with the ability to translate data-driven insights into impactful marketing strategies that drive growth and profitability
Estimated Salary: $110,000 - $140,000 per annum, based on location and industry standards.
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