Marketing Analytics Specialist

2 weeks ago

Sydney, New South Wales, Australia beBeeMarketing Full time $100,000 - $140,000
Job Title: Manager Marketing Analytics and Ops

This role is pivotal in the internal media team, ensuring seamless tool operation, platform management, and process efficiency for effective campaign delivery and performance measurement.

About the Role
  • Design, implement, and manage ad tracking strategies, including platform-specific tags and pixels.
  • Utilize BigQuery to clean and structure marketing performance data for use in dashboards and reporting.
  • Develop and maintain dashboards in Looker, Google Data Studio, and other Business Intelligence tools to cater to diverse stakeholder needs.
Responsibilities
  • Oversee technical aspects of key marketing platforms (e.g., marketing automation, ad management systems) to support campaign execution and reporting.
  • Evaluate and integrate new technologies and add-ons that enhance performance tracking, reporting, and team productivity.
  • Develop, document, and optimize internal processes to improve efficiency and accuracy in campaign management and reporting.
Requirements
  • Proven hands-on experience implementing pixel tracking, ad tags, and platform integrations.
  • Strong SQL skills and experience working with BigQuery (or equivalent data warehouse technologies).
  • Experience building dashboards and reporting frameworks in Looker, Google Data Studio, or other BI tools.
  • Strong troubleshooting, analytical, and problem-solving skills.
Working at Our Organization
  • We value diversity and inclusion, inviting people of all ages, backgrounds, races, cultures, religions, sexual orientations, abilities, and gender identities to apply.

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