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Strategic Marketing and Communications Lead
2 months ago
We are collaborating with a prominent Australian peak body that advocates for professionals in people management and human resources. This esteemed membership organization establishes HR standards and certifies HR practitioners throughout Australia.
Role Summary
We are seeking a seasoned Marketing and Communications Manager to enhance the organization's public image, promote its offerings, and stimulate growth within the sector. This role involves leading a dedicated Marketing and Communications team responsible for various functions, including brand stewardship, advertising, digital outreach, content generation, public relations, and market analysis.
Key Responsibilities
- Formulate and execute marketing and communication strategies aligned with the organization's strategic objectives and priorities.
- Facilitate local internal and external events, overseeing their creation, promotion, and communication efforts.
- Continuously refine communication and digital strategies by optimizing partnerships, enhancing web presence, and improving social media engagement and SEO/SEM initiatives.
- Draft briefs for agency collaborations and deliver outstanding communication solutions tailored to customer needs and product benefits.
- Oversee the development and approval of all marketing and communication materials, ensuring accuracy, brand consistency, and timely delivery across various platforms, including social media and email marketing.
- Foster relationships with a diverse range of stakeholders to create compelling campaigns targeting specific audiences.
- Manage a variety of administrative functions, including coaching and mentoring three direct reports, overseeing leave, and conducting performance evaluations.
- In partnership with the General Manager of Sales, Marketing, and Events, monitor marketing budgets, financial reports, and forecasts.
- Proven experience in a similar Marketing and Communications role, with a focus on developing and implementing measurable strategies.
- Strong ability to engage stakeholders effectively.
- Comfortable in a technical capacity with a strategic leadership perspective.
- Experience collaborating with agencies and managing project briefs.
- Demonstrated success in crafting media and public relations strategies.
- Excellent time management and organizational capabilities.
- Adept at navigating ambiguity.
- Collaborative work environment.
- Flexible hybrid working arrangements.
- Opportunity to contribute to a forward-thinking and innovative organization.
Six Degrees Executive recognizes the Traditional Custodians of the lands on which we operate and is committed to promoting equal opportunity, diversity, inclusion, and accessibility in all our endeavors.
