Lifecycle Growth Specialist

6 days ago

Sydney, New South Wales, Australia beBeeMarketer Full time $136,000 - $163,000

Drive customer adoption and growth by leading the development and execution of personalized email marketing strategies.

About the Role
  • Develop and execute data-driven onboarding email sequences to drive user activation and long-term product adoption.
  • Innovate and experiment on how to support users in adopting Asana AI features in partnership with product, product marketing, and education teams.
  • Partner with creative teams to create compelling content and visuals that drive engagement and conversion.
  • Streamline and optimize email processes, including leveraging AI and automations.

You will have the opportunity to work closely with cross-functional teams to drive business results and contribute to the company's mission to help teams achieve their most important goals, faster.

About You
  • 5+ years of experience in digital lifecycle or email marketing, ideally with some experience in B2B SaaS and a focus on product adoption strategies.
  • Strategic and data-driven with a proven track record of driving measurable business impact.
  • Expert knowledge of email marketing tools (Iterable, Salesforce Marketing Cloud, Marketo).
  • Strong project management skills and ability to leverage AI for personalization and optimization.

We are committed to building teams that include a variety of backgrounds, perspectives, and skills. If you're interested in this role and don't meet every listed requirement, we encourage you to apply.

Benefits
  • Mental health, wellness & fitness benefits.
  • Career coaching & support.
  • Inclusive family building benefits.
  • Long-term savings or retirement plans.
  • Culinary options to cater to your dietary preferences.

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