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Marketing Specialist

3 weeks ago

Melbourne, Victoria, Australia beBeeMarketing Full time $100,000 - $120,000

About the Role

The position of Marketing Specialist plays a key part in creating and implementing strategic marketing communications plans across various portfolios.

This role is responsible for developing and executing integrated 1:1 marketing initiatives that drive meaningful engagement and improve conversion across our marketing ecosystem.

Through a data-driven approach, this role focuses on enhancing acquisition, cross-sell, and retention outcomes across all channels.

Success will be driven by leveraging insights, performance analysis, and continuous optimisation, underpinned by a test-and-learn mindset. Additionally, this specialist will apply audience segmentation and campaign best practices to create exceptional marketing experiences that resonate with our members.

A New Opportunity Awaits

You'll play a crucial part in ensuring our Marketing team delivers exceptional service. Here's what you can expect:

  • Lead the design of omnichannel 1:1 marketing communication experiences, including journey design and stand-alone campaign design.
  • Coordinate the delivery of omnichannel 1:1 marketing activities for the portfolios that align with the 1:1 Marketing & Communications objectives, stakeholder needs, and divisional goals, including audience targeting, opportunity sizing, defining business rules, messaging and communication plans, campaign/journey design and delivery, and measurement.
  • Leverage data and insights to identify opportunities and implement continuous improvements to enhance in-market campaigns and journeys.
  • Support operational cadence by providing ad hoc strategic insights into nominated forums as required.
  • Perform any additional duties as needed, based on your skills and experience.

Your Qualifications

  • A tertiary qualification in Marketing, Business, or a related discipline, or equivalent industry experience.
  • 5+ years in a B2C environment with a strong focus on communications strategy, 1:1 marketing/journey design, preferably in a large corporate organisation.
  • Proven ability to design personalised, omnichannel communication journeys, and work with cross-functional teams to implement and optimise these journeys.
  • Ability to articulate business challenges and outcomes effectively through planning.
  • Experience leading and coordinating stakeholder groups in dynamic environments to achieve positive outcomes.
  • Strong presentation, communication, and written skills, along with financial acumen.
  • Understanding of agile project management tools.
  • Advanced PowerPoint and Excel skills, with proficiency in other Microsoft Office applications.
  • Experience with design tools such as Figma, Miro, or similar.
  • Experience with marketing automation tools, including Salesforce Marketing Cloud.
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