Content Strategist for APJ Brand Marketing Campaigns

4 weeks ago

Sydney, New South Wales, Australia Amazon Full time

Estimated annual salary: $120,000 - $180,000

About the Role:

We are seeking a highly experienced Content Strategist to join our APJ Brand Marketing team. As a key member of our team, you will be responsible for defining and executing content marketing strategies that drive engagement and brand awareness in the Asia Pacific region.

About Us:

Amazon Web Services (AWS) is the world's most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating – that's why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.

Key Responsibilities:

  • Work with internal stakeholders and external agency partners to build the APJ Brand Marketing content marketing strategy (creative direction, priority themes, messaging, customer journey).
  • Produce compelling storytelling-first content, anchored in business outcomes.
  • Build content in highly engaging, video-first and interactive media formats.
  • Create content playbooks to guide Area level amplification and extend the brand into mainstream events and media.
  • Work with the global AWS Brand Strategy and Advertising teams to align/improve the impact of global programs in APJ.
  • Work with Influencers and 3P thought leaders to create content and access channels that extend reach and mindshare.
  • Define the ideal customer journey for target personas and industries.
  • Provide ongoing recommendations for new content marketing experiments that leverage new content forms and channels.

About Our Team:

AWS values diverse experiences. Even if you don't meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn't followed a traditional path, or includes alternative experiences, don't let it stop you from applying.

Benefits:

  • Mentorship & Career Growth: We're continuously raising our performance bar as we strive to become Earth's Best Employer. That's why you'll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.
  • Work/Life Balance: We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture.

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