Marketing and Brand Strategist

2 weeks ago

Sydney, New South Wales, Australia Optimal Recruitment Full time

We are seeking a talented Marketing and Brand Strategist to join our team at Optimal Recruitment, where you will have the opportunity to work with Australia's premier boat share company.

Job Description

The ideal candidate will have a strong background in marketing, PR, and digital content, with experience in social media management, content creation, and campaign management. You will be responsible for developing, executing, and managing marketing, PR, and digital content strategies that elevate the brand's visibility and customer engagement.

  • Develop and implement integrated marketing strategies to drive brand awareness, lead generation, and customer retention.
  • Create and execute the brand messaging, ensuring alignment across all channels to maintain a consistent and compelling voice.
  • Track and analyse campaign performance, making data-driven adjustments to optimize results.

Digital Content Creation & Social Media Management

  • Plan, produce, and publish high-quality content across digital platforms, including social media, website, email, and blogs.
  • Manage social media accounts (Instagram, Facebook, LinkedIn, YouTube) with a focus on engaging content that resonates with the luxury boating audience.
  • Develop a content calendar and schedule posts that align with brand objectives, key events, and seasonal promotions.

Public Relations & Media Relations

  • Build and maintain relationships with media contacts to secure press coverage and feature stories.
  • Write press releases, media pitches, and other PR materials that showcase unique offerings and industry leadership.
  • Identify and capitalize on PR opportunities that enhance brand reputation.

Email Marketing & Client Communications

  • Design and execute email marketing campaigns to nurture client relationships, promote new offerings, and announce events.
  • Develop engaging newsletters and personalized email sequences to drive engagement and loyalty among owners.
  • Monitor email performance, optimize content, and implement best practices for deliverability and conversion.

Website & SEO Management

  • Oversee website content updates, ensuring an engaging, user-friendly experience that aligns with SEO best practices.
  • Monitor and improve website traffic, conversion rates, and search rankings through SEO-optimised content.
  • Work with web developers and designers as needed to improve site functionality and aesthetics.

Event Marketing & Owner Engagement

  • Support the planning and promotion of owner events, such as Boat shows, and owner and staff functions.
  • Collaborate with the operations team to develop marketing materials that enhance owner engagement and participation.
  • Create content that highlights event experiences, capturing the essence of the lifestyle for future marketing use.
Requirements

We are looking for someone with:

  • A Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
  • 2+ years of experience in marketing, PR, or digital content, preferably in the luxury, marine, or lifestyle sector.
  • Proven experience in social media management, content creation, and campaign management.
  • Excellent writing and storytelling skills with a strong understanding of brand voice and audience engagement.
  • Proficiency in digital marketing tools, including social media platforms, email marketing software, and analytics tools.
  • Basic knowledge of SEO best practices and experience with CMS platforms (e.g., WordPress).
  • Photography and videography skills, with experience in content editing software (e.g., Adobe Creative Suite or Canva).
  • Flexibility and adaptability to work in a busy environment where standards are high.
  • A positive, collaborative, and solution-focused attitude.
Salary and Benefits

Competitive salary range: $80,000 - $110,000 per annum, plus benefits package including:

  • Great office location
  • Supportive team
  • Opportunity to work with Australia's premier boat share company

  • Email Marketing Strategist

    3 weeks ago

    Sydney, New South Wales, Australia Online Marketing Gurus Full time

    We are seeking a skilled Email Marketing Strategist to spearhead our email marketing efforts.As the Email Marketing Strategist, you will be responsible for planning, executing, and optimizing end-to-end email marketing campaigns. This includes managing email databases, crafting engaging newsletters, and leveraging web technologies to drive sales growth.Your...

  • Beer Brand Marketing Strategist

    2 weeks ago

    Sydney, New South Wales, Australia Lion Full time

    OverviewWe are looking for a skilled Beer Brand Marketing Strategist to join our team in Australia.SalaryThe estimated salary for this role is $120,000 - $150,000 per annum, depending on experience.Job DescriptionThis is an exciting opportunity to work on one of the world's most iconic beer brands. As a Beer Brand Marketing Strategist, you will be...

  • Email Marketing Strategist

    7 days ago

    Sydney, New South Wales, Australia Online Marketing Gurus Full time

    At Online Marketing Gurus, we are proud to be Australia's largest independent digital marketing agency, helping over 1,000 businesses thrive since our establishment in 2012. Our team of certified Growth Gurus specializes in SEO, PPC, and social advertising, delivering data-driven strategies that transform online presences.We prioritize collaboration and a...

  • Email Marketing Strategist

    5 days ago

    Sydney, New South Wales, Australia Online Marketing Gurus Full time

    We are seeking an experienced Email Marketing Strategist to spearhead our email marketing efforts. As the key figure in our marketing team, you will be responsible for planning, executing, and optimizing end-to-end email marketing campaigns.This includes managing email databases, crafting engaging newsletters, and leveraging web technologies to drive sales...

  • Digital Marketing Strategist

    2 weeks ago

    Sydney, New South Wales, Australia WooliesX Full time

    WooliesX: Where Passion Meets OpportunityWe are a forward-thinking organisation, and we're looking for talented individuals like you to join our team as a Digital Marketing Strategist for the Everyday Brand.

  • Digital Marketing Strategist

    3 days ago

    Sydney, New South Wales, Australia Online Marketing Gurus Full time

    OverviewAt Online Marketing Gurus, we are a leading digital marketing agency dedicated to helping businesses thrive in the ever-changing online landscape. With a strong focus on SEO, PPC, and social advertising, we deliver data-driven strategies that drive real results.About the RoleWe are seeking an experienced Digital Marketing Strategist to join our team...

  • Digital Marketing Strategist

    3 days ago

    Sydney, New South Wales, Australia Online Marketing Gurus Full time

    Drive Success with Our Team as a Digital Marketing Strategist - Email CampaignsWe are seeking a highly skilled and experienced Digital Marketing Strategist - Email Campaigns to join our team at Online Marketing Gurus. As an Email Marketing Lead, you will play a vital role in spearheading our email marketing strategies.About the Role:Plan, execute, and...

  • Brand Strategist

    4 weeks ago

    Sydney, New South Wales, Australia Heng & Hurst Full time

    **Job Summary**At Heng & Hurst, we are seeking a highly skilled Brand Strategist to lead our marketing efforts in the pharmaceutical industry. This is an exciting opportunity for a proven marketing professional to develop and execute marketing strategies that drive business growth and improve brand awareness.**Key Responsibilities**Develop and execute...

  • Marketing Strategist

    4 weeks ago

    Sydney, New South Wales, Australia Accor Full time

    Job Title: Marketing StrategistJob Summary: We are seeking a highly skilled Marketing Strategist to join our team at Accor. As a Marketing Strategist, you will be responsible for developing and executing integrated marketing plans for our hotels in Sydney.Key Responsibilities:Develop and execute marketing strategies to drive brand awareness and customer...

  • Content Strategist

    3 weeks ago

    Sydney, New South Wales, Australia CHEP Full time

    CHEP is an international organization that helps move goods to more people, in more places, through its pioneering and sustainable share-and-reuse business model. We are looking for a skilled Content Strategist - Brand Development to join our team and contribute to the development of our brand's content strategy across all platforms.The ideal candidate will...

  • Digital Marketing Strategist

    2 weeks ago

    Sydney, New South Wales, Australia Online Marketing Gurus Full time

    About the RoleWe are seeking an experienced Digital Marketing Strategist to join our team at Online Marketing Gurus. As a key member of our SEO team, you will be responsible for developing and executing successful SEO campaigns that drive results for our clients.Salary: $80,000 - $110,000 per yearAbout YouYou have at least 3 years of experience in digital...

  • Employer Brand Strategist

    2 weeks ago

    Sydney, New South Wales, Australia Macquarie Full time

    Unlock your potential in a dynamic and collaborative environment at Macquarie, a global financial services group with 55 years of unbroken profitability. We're seeking an Employer Brand Strategist to lead our ANZ and Asia Employer Brand team in developing end-to-end recruitment marketing campaigns that drive brand awareness and attract top talent.We're...

  • Digital Brand Strategist

    3 days ago

    Sydney, New South Wales, Australia Canva Full time

    We are seeking a highly skilled Digital Brand Strategist to join our Marketing Supergroup at Canva.As a key member of our Global Social Media team, you will play a pivotal role in developing and executing channel strategies that drive meaningful engagement and establish Canva as a workplace solution for organisations of all sizes.The ideal candidate will...

  • Chief Marketing Strategist for Global Brands

    3 weeks ago

    Sydney, New South Wales, Australia Teva Pharmaceuticals Full time

    About the OpportunityWe are seeking a highly motivated Chief Marketing Strategist to join our team in Sydney, reporting directly to the Head of Marketing. The ideal candidate will be responsible for developing and executing marketing strategies and plans for key brands within Teva's portfolio in Australia and New Zealand.Key Responsibilities:Develop and...

  • Marketing Strategist

    4 weeks ago

    Sydney, New South Wales, Australia LogicMonitor Full time

    About the Role:We are seeking a skilled Marketing Strategist to join our team at {company}.The successful candidate will be responsible for developing and implementing effective marketing campaigns to drive business growth and increase brand awareness.Key Responsibilities:Develop and execute marketing strategies to achieve business objectivesManage and...

  • Digital Marketing Strategist

    6 days ago

    Sydney, New South Wales, Australia Online Marketing Gurus Full time

    At Online Marketing Gurus, we're on a mission to revolutionize the digital landscape. As a Digital Marketing Strategist, you'll be an integral part of our team, helping us achieve this goal.About the RoleWe're seeking an experienced SEO Consultant to join our growing team. With a strong focus on digital marketing, you'll be responsible for developing and...

  • Senior Brand Strategist

    1 month ago

    Sydney, New South Wales, Australia UMENCO TALENT PTY LTD Full time

    Brand Leadership OpportunityUMENCO TALENT PTY LTD is seeking an experienced Senior Brand Strategist to lead the brand and marketing strategy for a luxury-driven fashion house.Key Responsibilities:Develop and execute a comprehensive brand strategy to drive business growth and brand awarenessLead cross-functional teams to create and implement marketing...

  • Digital Marketing Growth Strategist

    5 days ago

    Sydney, New South Wales, Australia Online Marketing Gurus Full time

    Unlock Your Potential as a Digital Marketing Growth StrategistWe are seeking a highly motivated and results-driven individual to join our high-performing Sales team as a Digital Marketing Growth Strategist.About the Role:Create an exceptional first impression for inbound marketing qualified leads, setting the tone for a successful collaboration with our...

  • Event Marketing Strategist Sydney

    6 days ago

    Sydney, New South Wales, Australia Procore Technologies Full time

    About the RoleWe are seeking an experienced Event Marketing Strategist to own Procore's APAC focused event marketing strategy, management and execution. This role will work on amplifying our brand and developing the sales pipeline through event marketing projects in APAC.This opportunity requires a strategic thinker who can develop and execute event programs...

  • Digital Marketing Link Building Strategist

    3 weeks ago

    Sydney, New South Wales, Australia Online Marketing Gurus Full time

    Role SummaryWe are seeking a highly skilled Digital Marketing Link Building Strategist to join our team in Sydney. As a key member of our SEO team, you will be responsible for leading our link-building efforts, developing and implementing strategies to drive results, and collaborating with our team to achieve our business objectives.This is a fantastic...