Digital Growth Specialist
3 days ago
Digital Marketing Specialist Role
About the JobThis role is responsible for developing and executing digital marketing strategies to drive growth within our grocery channels online. You will lead customer relationships, develop joint business plans, and execute account plans to achieve financial, marketing, and operational targets.
Key Responsibilities- Develop and implement eRetail and omnichannel commercial objectives through trading and joint business/category plans, promotional programs, and operational improvements.
- Create and manage Retail Media plans to drive improved media effectiveness and ROI.
- Analyse online performance using analytics tools, optimise digital media performance, and develop best-in-class content, portfolio, and promotional strategies.
- Collaborate with internal teams to ensure that eRetail/omnichannel plans deliver on strategic ambitions and create joint value for eRetail partners and consumers.
- Develop eRetail/omnichannel execution plans to support big brand campaigns, tactical initiatives, and new product launches across various consumer goods categories.
- 5+ years of experience in Sales or Account Management (eCommerce or emerging account management preferred) or Shopper/Trade Marketing.
- Experience with Australian or international grocery retailers preferred.
- Ability to negotiate and partner with retailers to develop strategic growth plans.
- Strong understanding of digital path-to-purchase and opportunities to influence consumer behaviour.
- Able to develop creative solutions to overcome customer or business challenges or capture incremental opportunities.
- Confident managing internal processes including collaboration with work areas such as sales, finance, supply, marketing, design, product development etc.
- Digital Marketing and eCommerce experience or qualifications, including sales channels (Amazon, eBay etc.), marketing tools and channels (Search, Display, Email), and analytics platforms (preferred).
- Leadership and/or coaching experience either via managing direct reports or internal capability building (preferred).
- Experience working with retailer-specific data, analytics, or advertising platforms (e.g. Quantium, Citrus) highly regarded.
We offer a comprehensive rewards package that includes additional annual leave, bonuses, wellness programs, health benefits, flexible and remote working arrangements, and performance awards.
About UsWe are a company committed to providing a diverse and inclusive workplace environment. We encourage applications from people of all ages, nationalities, religions, racial and gender identities, sexual orientations, abilities and cultures.
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