Digital Growth Strategist

3 days ago

Sydney, New South Wales, Australia beBeeCustomerGrowth Full time $116,316 - $165,768

About the Role

We are seeking a highly skilled and experienced professional to drive customer growth through strategic planning, data analysis, and innovative marketing initiatives.

The ideal candidate will have a proven track record of delivering successful cross-sell and refinance strategies, leveraging sophisticated segmentation and customer insights to maximise lifetime value.

This is an exciting opportunity for a dynamic and ambitious individual to join our team and contribute to driving significant revenue growth from our existing customer base.

  • Develop and execute comprehensive refinance and cross-sell strategies, identifying optimal channel and pricing criteria to maximise conversion opportunities
  • Lead continuous improvement of application journeys, identifying friction points and implementing streamlined experiences that maximise conversion rates
  • Project manage technical enhancements to customer platforms, CRM systems, and application flows, working with IT and product teams to prioritise and implement features that enable more effective cross-selling
  • Analyse customer data to identify patterns indicating refinance readiness or product affinity, using predictive modelling to proactively target customers before they seek alternatives
  • Lead A/B testing initiatives across all customer communications to continuously improve refinance and cross-sell conversion rates

Requirements

  • Bachelor's degree in Marketing, Business, or related field
  • Minimum 5+ years of experience in digital marketing or growth roles, preferably in fintech, lending, or financial services industries

Your Key Responsibilities

You will be responsible for developing and executing a comprehensive refinance and cross-sell strategy, leading continuous improvement of application journeys, project managing technical enhancements, analysing customer data, and leading A/B testing initiatives.

You Will Thrive If

You are a dynamic and ambitious individual with a passion for driving business growth through customer-centric initiatives. You are a strategic thinker with excellent analytical skills, able to leverage data insights to inform your decision-making. You are also a collaborative leader, able to work effectively with cross-functional teams to deliver results-driven solutions.

We Offer

A competitive salary and benefits package, as well as opportunities for career advancement and professional growth.

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