Customer Loyalty Marketing Professional
2 weeks ago
Company Overview
Minor Hotels is a global hospitality company with a diverse portfolio of over 530 properties across 50+ countries. Our three business units, Minor Hotels, Minor Food, and Minor Lifestyle, offer limitless opportunities for growth and development.
We are proud leaders in strata titled accommodation management in Australia and New Zealand, with numerous hotels, resorts, and residential apartment buildings under our care.
Salary
A competitive salary will be provided to the successful candidate, taking into account their experience and qualifications.
The estimated annual salary for this role is AU$80,000 - AU$110,000, depending on the individual's background and performance.
Job Description
We are seeking an experienced Loyalty and CRM Marketing Specialist to join our high-performing Digital, CRM, and Loyalty team at Minor Hotels on a 12-month contract.
This role involves managing, optimising, and executing email marketing campaigns, as well as engagement strategies for our CRM program across Australia and New Zealand.
Key responsibilities include:
- Executing email marketing campaigns using Salesforce Marketing Cloud;
- Building EDMs utilising our email editor and templates, with continuous testing and troubleshooting to ensure optimal performance;
- Collaborating with the marketing team to coordinate content, imagery, and copy for the creation of EDMs;
- Conducting A/B testing for creative assets and campaigns through our CRM platform;
- Developing reports and providing insights on the effectiveness of our email marketing efforts;
- Partnering with external agencies and third-party vendors to create content supporting email marketing and social media advertising;
- Utilising Asana, our project management tool, to ensure timely execution and review of email marketing campaigns while coordinating with cross-functional teams;
- Collaborating with other departments to ensure the seamless delivery of social media advertising aligned with our loyalty program;
- Engaging with regional and global CRM teams to support campaign planning and execution;
Required Skills and Qualifications
To be successful in this role, you will require:
- Proven experience in email marketing, CRM, and digital marketing;
- Prior experience with Salesforce Marketing Cloud or similar CRM platforms;
- Outstanding written and verbal communication skills, with a demonstrated ability to build and sustain strong professional relationships;
- Strong attention to detail and the ability to grasp complex technical systems, ensuring the delivery of high-quality results in all projects;
- Ability to work independently, consistently achieving results while managing time and resources efficiently to meet project deadlines;
- Experience collaborating with remote teams and coordinating with external vendors, fostering productive partnerships that contribute to project success;
- Demonstrates a proactive, solution-oriented approach, with a focus on efficiency and process improvement to enhance overall productivity;
- Previous experience in the hotel industry is highly advantageous;
Benefits
We offer a range of benefits to support your career growth and well-being, including:
- Competitive salary and bonuses;
- 50% discounts on accommodation across all Minor Hotel brands in Australia and New Zealand;
- Access to Minor Hotels ANZ paid parental leave benefits;
- 20% team member's friend and family discount on accommodation across all Minor Hotel brands in Australia and New Zealand;
- Additional paid leave including Birthday and Study leave;
- Educational Financial support may be available to those who undertake development relevant to the company's business requirements;
- NIB Insurance discounts;
- Discount savings and cash back from over 400 popular retailers in Australia and New Zealand;
- Entertainment and experience discounts (Opera Australia; Australia Zoo; BRG Brands- Experience oz, Adrenaline and RedBalloon);
- Discount on Furniture;
- 50% off The Coffee Club VIP membership and discount on Minor Hotels F&B outlets across the globe;
- Wellbeing programs with Uprise (EAP);
- Wellness Programs at Elysia Wellness retreat Accommodation, all F&B, all Wellness Activities, Spa Treatments (depends on length of program to how many) and Wellness one on one consults;
Others
As part of our commitment to employee growth and development, we invest in our people's skills and provide opportunities for advancement within the company.
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