Senior Loyalty Marketing Strategist

6 days ago


Brisbane, Queensland, Australia Minor Hotels Full time
About Us

Minor Hotels is a leading international hotel owner, operator, and investor. With a diverse portfolio of over 530 properties across the globe, we strive to deliver exceptional guest experiences.

Job Summary

We are seeking an experienced Senior Loyalty Marketing Strategist - CRM Expert to join our high-performing team in Brisbane, Australia. This 12-month contract role will focus on driving the success of our loyalty program by managing email marketing campaigns and CRM strategies across Australia and New Zealand.

Key Responsibilities
  • Email Marketing Campaigns: Execute email marketing campaigns using Salesforce Marketing Cloud, ensuring optimal performance and testing creative assets.
  • Campaign Coordination: Collaborate with the marketing team to coordinate content, imagery, and copy for EDMs, while conducting A/B testing for creative assets and campaigns.
  • Data Analysis: Develop reports and provide insights on the effectiveness of email marketing efforts, leveraging data to inform future strategies.
  • Cross-Functional Collaboration: Partner with external agencies, third-party vendors, and cross-functional teams to create content supporting email marketing and social media advertising.
Requirements
  • Proven Experience: Proven experience in email marketing, CRM, and digital marketing is essential, with prior experience with Salesforce Marketing Cloud or similar CRM platforms.
  • Skillset: Outstanding written and verbal communication skills, strong attention to detail, and ability to grasp complex technical systems.
  • Teamwork: Ability to work independently and collaboratively, achieving results while managing time and resources efficiently to meet project deadlines.
What We Offer
  • Competitive Salary: An estimated salary range of AU$85,000 - AU$110,000 per annum, depending on experience.
  • Benefits Package: Access to Minor Hotels' benefits package, including discounts on accommodation, access to paid parental leave, and additional leave options.

As a valued member of our team, you'll have opportunities for growth and development within Minor Hotels. Join us in shaping the future of hospitality and delivering exceptional guest experiences.



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