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Digital Marketing Manager

2 months ago

Docklands, Victoria, Australia Priceline Full time

About the Role:

We are seeking a highly skilled Digital Marketing Manager to lead our performance marketing efforts and drive growth in a dynamic digital landscape. As a key player in our e-commerce team, you will leverage your analytical skills and deep understanding of digital strategies to translate business goals into actionable marketing initiatives.

Key Responsibilities:

  • Develop and execute high-impact, performance-based campaigns across major digital channels, including paid search, SEO, display advertising, and affiliate marketing.
  • Manage substantial performance marketing budgets and implement revenue-boosting strategies to maximise our digital presence.
  • Collaborate with cross-functional teams to integrate and manage multi-channel efforts, driving significant revenue growth.
  • Oversee agency relationships and teams to ensure cost-effective spending and optimal campaign performance.
  • Stay up-to-date with industry trends and best practices, applying expertise to drive business growth and innovation.

Requirements:

  • Tertiary qualification in Digital Marketing or related field.
  • 5+ years of experience in a similar role, with a strong focus on SEM, SEO, and Affiliate Marketing.
  • Proven success in managing performance marketing channels and driving significant revenue growth.
  • Expertise in SEM, SEO, Display, and Affiliate marketing, with a track record of integrating and managing multi-channel efforts.
  • Experience overseeing substantial marketing budgets and ensuring cost-effective spending.
  • Skilled in managing multiple agency relationships and teams.
  • Hands-on with affiliate marketing, retargeting, and shopping campaigns to boost sales.
  • Proficient in SEO tools like SEMrush for keyword research and search engine optimisation.
  • Strong analytical skills with advanced proficiency in Google Analytics and other campaign management tools.
  • Commercially astute with experience in budget planning, digital strategy, and growth initiatives.
  • Detail-oriented with excellent time management and project management capabilities.
  • Experienced in using product data feeds for dynamic ad optimisation in PMAX.
  • Capable of developing and executing content strategies for organic channel growth.
  • Excellent written and verbal communication skills, with a knack for influencing stakeholders.
  • Self-motivated with high autonomy and strong team collaboration abilities.
  • Advanced Excel skills for data analysis and optimisation.
  • Strong negotiation and vendor management experience.
  • Prior experience in e-commerce and retail settings is a plus.

What We Offer:

  • A dynamic and supportive work environment based on our core values of customer-centricity, teamwork, and innovation.
  • Opportunities for professional growth and development, with a focus on empowering our team members to achieve their full potential.
  • A comprehensive benefits package, including access to employee discounts, recognition programs, and wellness initiatives.
  • A commitment to diversity, equity, and inclusion, with a focus on creating a workplace that values and respects all team members.