Marketing Manager

2 months ago


Docklands, Victoria, Australia Viva Energy Retail Full time
About the Role

We are seeking a highly skilled Marketing Manager to lead the Shell Card marketing team at Viva Energy Retail. As a key member of our marketing team, you will be responsible for developing and executing the marketing strategy for the Shell Card business, driving business growth and customer engagement.

Key Responsibilities
  • Marketing Strategy Development: Develop and implement a comprehensive marketing strategy to drive business growth and customer engagement.
  • Marketing Team Management: Lead and manage the Shell Card marketing team, providing guidance and support to ensure successful execution of marketing initiatives.
  • Brand Management: Develop and maintain a strong brand identity for the Shell Card business, ensuring consistency across all marketing channels.
  • Campaign Execution: Plan and execute marketing campaigns to drive customer engagement and business growth, including social media, email, and event marketing.
  • Performance Measurement: Monitor and analyze the performance of marketing campaigns, providing insights and recommendations for improvement.
  • Collaboration: Collaborate with cross-functional teams, including sales, product, and customer service, to ensure alignment and effective execution of marketing initiatives.
Requirements
  • Minimum 2-5 years' experience in digital marketing, with a proven track record of success in developing and executing marketing strategies.
  • Strong knowledge of social media platforms, best practices, and website analytics.
  • Excellent communication and interpersonal skills, with the ability to manage relationships with multiple stakeholders.
  • Strong organizational and planning skills, with the ability to prioritize tasks and manage multiple projects simultaneously.
  • Ability to problem-solve and think creatively, with a focus on delivering high-quality results.


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