Digital Marketing Strategist

1 week ago

South Yarra, Victoria, Australia Schnitz Full time
Unlock Your Digital Potential

At Schnitz, we're passionate about delivering exceptional dining experiences and we're looking for a skilled Marketing Campaign Lead to help us drive our digital growth. As a key member of our marketing team, you'll be responsible for developing and executing innovative digital marketing strategies to enhance our brand awareness, increase customer engagement, and drive sales.

About the Role
Develop and execute digital marketing strategies across various channels, including SEO/SEM, email, social media, and display advertising.
Collaborate with cross-functional teams to oversee the creation of compelling content and manage digital campaigns to achieve measurable goals.
Monitor and analyze campaign performance, providing actionable insights and recommendations for optimization.
Manage and optimize budgets for performance marketing campaigns to maximize ROI and achieve business objectives.
Stay up-to-date with industry trends and best practices, applying knowledge to continuously improve our digital marketing efforts.

Key Responsibilities
  • Develop initiatives to drive a more seamless experience across our website, app, delivery partners, and stores.
  • Lead and manage a team of digital marketing professionals, internal and external.
  • Develop and execute performance marketing strategies across various digital channels, including PPC, SEO, display advertising, paid social advertising, and managing agency relationships.
  • Deliver quantifiable improvements in ROI and cost per conversion (CPA) across all channels.
  • Identify channels for new opportunities, including programmatic advertising, affiliate marketing, and partnerships.
  • Monitor and analyze campaign performance, providing actionable insights and recommendations for optimization.
  • Manage and optimize budgets for performance marketing campaigns to maximize ROI and achieve business objectives, using relevant theories on attribution modelling.
  • Conduct A/B testing to improve campaign performance and identify the most effective marketing tactics.

Key Requirements
  • 5 or more years' hands-on experience with SEM, paid advertising (Google Ads, Meta Ads).
  • Campaign analytical skills across Google Analytics.
  • Competition analysis and campaign troubleshooting abilities.
  • A working knowledge of PPC strategies.
  • Prior experience managing client relationships and accounts.
  • Ability to thrive in a fast-paced environment.
  • Experience in building and executing complex journeys that encompass multiple channels and varying levels of personalization (experience with liquid is a bonus).
  • Ability to identify critical customer episodes and journeys and define target state customer communications to eliminate pain points.
  • You have solid training and hands-on experience with market-leading martech platforms.

Are You the Perfect Fit?

At Schnitz, we're more than just a food business - we're a proud Australian success story. We're looking for talented individuals who'll help write the next chapter with us. If you're passionate about digital marketing, have a keen eye for innovative strategies, and a talent for delivering results, we want to hear from you.

Why Join Us?

We offer a unique opportunity to build a fun and rewarding career you can truly own. Our people say three things really stand out: a true team that feels like family, real skills that set you up, and a great product and a story that counts. We're committed to fostering an inclusive and respectful workplace environment, and we encourage applications from Aboriginal and Torres Strait Islander people, people of colour, people from culturally diverse backgrounds, LGBTQIA+ people, and those with a disability.

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