Digital Marketing Strategist

4 weeks ago

South Yarra, Victoria, Australia King Kong Full time

Unlock Your Potential as a Digital Marketing Strategist

We are seeking a highly skilled PPC Specialist to join our team at King Kong, a world-class digital marketing agency. As a PPC Specialist, you will be responsible for managing a portfolio of client pay-per-click campaigns from creation, including strategy, campaign build, campaign monitoring, and optimization.

Key Responsibilities:

  • Setup, manage, and optimize campaigns using Google Adwords.
  • Scrutinize analytics to identify areas of opportunity and utilize conversion rate optimization tactics to squeeze as much ROI as humanly possible out of each dollar spent.
  • Create standout Google Tag Lines that promote curiosity and enticement.
  • Write effective direct response ad copy that sells.
  • Manage landing pages and websites to install conversion code and tracking pixels.
  • Communicate effectively with and educate Account Managers who will relay to clients the strategies of your campaigns.
  • Be invested in each client's business as though it were your own.
  • Prepare performance analysis reports and make recommendations for corrective modifications with a view to ongoing optimization.
  • Keep your finger on the pulse to identify opportunities within paid media for the benefit of both King Kong and their clients.

Requirements:

  • 1-2 years experience building and running AdWords campaigns.
  • Experience with Google Analytics.
  • Google AdWords & Analytics certified.
  • Understanding of email marketing systems (MailChimp or similar).
  • Hunger to stay up-to-date in the fast-changing environment.
  • Willing to try new strategies.
  • Data-driven and analytical.
  • Capable of managing time effectively to ensure all clients receive a high quality of care.
  • Experience with Photoshop is a PLUS.
  • Experience with Google Tag Manager is a PLUS.

Benefits:

  • Generous salary - we want Australia's best talent and reward as such.
  • Extensive training and full support - we take training very seriously and will provide you with the industry's very best training, giving you the knowledge and confidence needed for greatness.
  • Amazing growth prospects and upward mobility in our fast-paced agency.
  • INSANE events - You name it and we've probably done it.
  • Company trips away - such as glamping, Bali & Thailand.
  • Two days work from home - because sometimes you just want to wear your comfy pants and slippers.
  • Jawdropping headquarters in South Yarra (just off Chapel St.) is close to cafes and public transport.

We move at a lightning pace. Only successful candidates will be contacted. If you haven't been invited via email to complete an interview kit within 5 business days after submitting your application, unfortunately, you haven't been successful this time around.

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