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TikTok Mobile Growth Marketing Specialist

3 weeks ago

Sydney, New South Wales, Australia beBeeMarketing Full time $90,000 - $120,000

Job Title: TikTok Mobile Growth Marketing Specialist

Role Overview:

We are seeking a highly motivated, data-driven digital marketer to lead and optimize paid and organic social campaigns on TikTok for mobile app user acquisition. The ideal candidate will manage multiple ad accounts using TikTok Ads Manager and AppsFlyer to track performance metrics and attribution.

Key Responsibilities:

  • Develop and execute comprehensive TikTok ad campaigns to drive mobile app installs, sign-ups, and in-app engagement through short-form video ads.
  • Collaborate with creative teams to create high-performing, visually appealing ads tailored to TikTok's best practices and trends.
  • Conduct thorough competitor research using the TikTok Ad Library and Meta Ad Library to inform campaign ideation and optimization strategies.
  • Deliver actionable performance reports and recommend ongoing optimization strategies to maximize campaign ROI.

Ideal Candidate:

  • Hands-on experience running and optimizing TikTok Ads for mobile app growth with proven results.
  • Strong background in user acquisition marketing with a clear understanding of app install strategies, performance metrics, and attribution models.

Qualifications:

  • 5 years of digital marketing experience, specifically managing TikTok Ads and leading cross-functional teams.
  • Proven success managing large-scale performance marketing campaigns across mobile and web platforms with demonstrated expertise in campaign analysis, optimization, and ROI improvement.