Tiktok Performance Marketer – Mobile

3 weeks ago

Sydney, New South Wales, Australia Buscojobs Full time

Job Title : TikTok Performance Marketer – Mobile & Web Growth

Status : Part-time (4 hrs a day / 20 hrs a week)

Work Hours : Australian Eastern Standard Time

Role Overview

Our client is looking for a TikTok Performance Marketer to take the lead on paid and organic social campaigns, primarily focused on mobile app user acquisition , with secondary responsibilities across web-based growth efforts. The role is ideal for a data-driven, creative digital marketer who excels at TikTok advertising and understands performance strategies across both app and web environments.

Note : This role is 90% focused on TikTok Ads for mobile app growth. The remaining 10% includes Meta (Facebook / Instagram) campaigns and light web-based acquisition strategy.

You will work closely with multimedia and content teams to guide high-impact video ads, test new concepts, and scale results using platforms like TikTok Ads Manager and AppsFlyer .

Key Responsibilities

  • Lead TikTok advertising efforts (90% of the role) — Plan, execute, and optimize TikTok ad campaigns with a focus on driving mobile app installs, sign-ups, and in-app engagement.
  • Use AppsFlyer (or similar mobile measurement tools) to track app performance metrics and attribution, identifying areas for improvement.
  • Collaborate with creative and video editing teams to develop and brief high-performing short-form video ads tailored to TikTok's best practices and trends.
  • Research competitor strategies using TikTok Ad Library , Meta Ad Library, and broader market analysis to fuel campaign ideation.
  • Deliver data-driven performance reports, track key KPIs (e.g., CPI, ROAS, CPA), and suggest ongoing optimization strategies.
  • Build and maintain structured testing roadmaps for creatives, audiences, placements, and bid strategies.
  • Support Meta (Facebook / Instagram) campaigns (approx. 10% of time), particularly for retargeting or complementary web acquisition initiatives.
  • Contribute to organic TikTok strategy and social calendar planning through ideation and audience research.
  • Work in 2-week sprint cycles to roll out new ad creatives, run performance tests, and iterate quickly based on learnings.

Ideal Candidate

Has hands-on experience running and optimizing TikTok Ads , particularly for mobile app growth .Strong background in user acquisition marketing with a clear understanding of app install strategies and performance metrics.Proficient in using AppsFlyer or equivalent Mobile Measurement Partners (MMPs) to track conversions and attribution.Understands Meta Ads Manager and can manage secondary campaigns as needed.Experienced collaborating with creative teams to build performance-oriented ad content (especially video).Informed about TikTok trends, ad formats, and evolving best practices.Independent, organized, and proactive — ideally with experience in startups, agencies, or digital-first companies.Bonus : Interest in fintech or financial education.

Qualifications

5 years of digital marketing experience , specifically managing TikTok Ads .Proven success managing performance marketing campaigns across mobile and web platforms.Strong grasp of attribution tools like AppsFlyer , Google Analytics, or similar.Comfortable analyzing and optimizing key metrics like CPI, CPA, CTR, ROAS, and user retention.Excellent communication skills in English (written and verbal).Ability to work independently and cross-functionally in a remote team environment.

Portfolio Requirement

Applicants must submit a portfolio including :

Examples of TikTok and Meta campaigns you've personally managed.Ad creatives or concept briefs you contributed to.Any available performance data (e.g., app installs, reduced CPA, improved ROAS).A short explanation of your role and impact in each campaign.#J-18808-Ljbffr

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