Business Insights Director

4 weeks ago

Sydney, New South Wales, Australia GroupM Full time
About Us

GroupM is the leading global media investment management company, serving as the parent to WPP media agencies, including Mindshare, EssenceMediacom, and Wavemaker. With a presence in Sydney, Melbourne, Adelaide, and Brisbane, GroupM's primary goal is to maximize the performance of WPP's media agencies by operating as a leader and collaborator in trading, content creation, sports, digital, finance, proprietary tool development, and other business-critical capabilities.

Our Mission

We aim to deliver unrivalled marketplace advantage to our clients, stakeholders, and people. Our company values of energy, empathy, and impact bind together our diverse global family of 10,000 people from every culture and with every specialist skill imaginable.

Job Description

We are seeking a highly skilled Business Insights Director to join our team at Mindshare ANZ. As a key member of our Business Insights team, you will partner closely with our Head of Business Insights to develop actionable audience, business, and category insights that inform media strategy and integrated channel planning.

Responsibilities
  • Research and evaluate client category, market, and business data to inform media strategy and planning.
  • Oversee campaign budget allocation through analytical techniques such as forecasting.
  • Identify target audiences through our proprietary tool Audience Origin and analyze their behavior, characteristics, and routines.
  • Prepare and present analysis to inform proposals to clients.
  • Assess the success of media advertising plans and campaigns through reported and modeled data.
  • Design, implement, and manage research/analytics projects for key clients.
  • Visualize data to create actionable insights for the strategy and planning teams.
  • Stay up-to-date with advances in research, data science, and data management technologies.
  • Build strong relationships with key clients and promote open, collaborative, supportive, and dynamic relationships throughout the agency and network.
Requirements
  • Education in data science, analytics, marketing, or a relevant field.
  • A minimum of 5+ years of experience as an analyst, insights manager, planner, or similar role.
  • Excellent knowledge of analytics and research tools and campaign evaluation metrics.
  • An analytical mind with a creative eye and a passion for continual learning.
  • Exceptional communication and presentation skills.
  • A strong client-centric mindset, responsive, reliable, and able to manage expectations of internal clients.
What We Value
  • Being 'open to different' and living our values of empathy, energy, and impact.
  • Achieving Good Growth for business, people, and the planet.

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