Business Insights Director

2 weeks ago

Sydney, New South Wales, Australia GroupM Full time

About the Role

We are seeking a highly skilled Business Insights Director to join our team at GroupM. As a key member of our Business Insights team, you will be responsible for developing actionable audience, business, and category insights from data through research and analytical techniques.

Key Responsibilities

  • Research and evaluate client category, market, and business data to inform media strategy and integrated channel planning.
  • Oversee campaign budget allocation through analytical techniques such as forecasting.
  • Identify target audiences through our proprietary tool Audience Origin and analyze their behavior, characteristics, and routines.
  • Prepare and present analysis to inform proposals to clients.
  • Assess the success of media advertising plans and campaigns through reported and modeled data.
  • Design, implement, and manage a range of research/analytics projects for key clients.
  • Visualize data in a way that creates actionable insights for the strategy and planning teams.
  • Stay up-to-date with advances in research, data science, and data management technologies.
  • Build strong and enduring relationships across key accounts.
  • Promote open, collaborative, supportive, and dynamic relationships throughout the agency and the network.
  • Engage with other internal Mindshare and GroupM teams to share knowledge.
  • Ensure a sound, reliable, ethical, and robust governance framework is functioning effectively in line with WPP/GroupM policies and compliance requirements.

Requirements

  • Education in data science, analytics, marketing, or a relevant field.
  • A minimum of 5+ years of experience as an analyst, insights manager, planner, or similar role.
  • Excellent knowledge of analytics and research tools and campaign evaluation metrics.
  • An analytical mind with a creative eye and an appreciation for the art and science of analytical planning.
  • Exceptional communication and presentation skills.
  • Ability to work well within a team.
  • Highly numerate with an analytical mind and a broad understanding of the media industry.
  • High attention to detail with the ability to efficiently and effectively spot errors.
  • A strong client-centric mindset, responsive, reliable, and able to manage expectations of internal clients.
  • Actively contributes to the growth of the Mindshare Strategy, Planning, and Research business.
  • An excellent work ethic, problem-solving, and proficient time management skills.
  • Able to work to deadlines in a fast-paced agency environment.
  • Initiative is key, this role will need a 'let me figure this out' attitude rather than a 'tell me what to do' attitude.
  • A passion for continual learning.
  • Team player with strong collaboration and interpersonal skills.

What We Value

  • Being 'open to different.'

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