Business Insights Director

1 month ago

Sydney, New South Wales, Australia GroupM Full time

About the Role

GroupM is the leading global media investment management company, and we're seeking a Business Insights Director to join our team. As a key member of our Business Insights team, you'll be responsible for developing actionable audience insights from data through research and analytical techniques.

Key Responsibilities

  • Research and evaluate client category, market, and business data.
  • Oversee campaign budget allocation through analytical techniques such as forecasting.
  • Identify target audiences through our proprietary tool Audience Origin and analyze their behavior, characteristics, and routines.
  • Prepare and present analysis to inform proposals to clients.
  • Assess the success of media advertising plans and campaigns through reported and modeled data.
  • Design, implement, and manage research/analytics projects for key clients.
  • Visualize data in a way that creates actionable insights for the strategy and planning teams.
  • Stay up-to-date with advances in research, data science, and data management technologies.
  • Build strong relationships across key accounts.
  • Ensure a sound, reliable, ethical, and robust governance framework is functioning effectively in line with WPP/GroupM policies and compliance requirements.

What We Value

  • Education in data science, analytics, marketing, or a relevant field.
  • A minimum of 5+ years of experience as an analyst, insights manager, planner, or similar role.
  • Excellent knowledge of analytics and research tools and campaign evaluation metrics.
  • An analytical mind with a creative eye.
  • Exceptional communication and presentation skills.
  • A strong client-centric mindset.
  • Able to work well within a team.
  • High attention to detail.
  • A passion for continual learning.

About Us

At GroupM, we're committed to delivering unrivaled marketplace advantage to our clients, stakeholders, and people. We're a global media investment management company with a presence in Sydney, Melbourne, Adelaide, and Brisbane. Our values of energy, empathy, and impact bind together our diverse global family of 10,000 people from every culture and with every specialist skill imaginable.

What We Offer

  • A competitive salary package.
  • 20 days' holiday increasing with service to a maximum of 25 days.
  • The option to purchase extra leave of up to 4 weeks per year.
  • A flexible working environment.
  • Paid parental leave.
  • Flexible public holidays.
  • Birthday leave.
  • Early finishes during the summer months.

Our Values

We're open to different, and we believe in being open and supportive of our people and all their differences to help them succeed. We're committed to Good Growth for business, people, and the planet.

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