Media Strategy Director

3 weeks ago


Sydney, New South Wales, Australia EssenceMediacom Full time

Company Overview

EssenceMediacom is GroupM's newest and largest agency, committed to delivering marketing breakthroughs for brands. We have disrupted the old models across media, creative, innovation and analytics to find new opportunities for advertisers and deliver truly integrated media solutions.

We fuse Essence's performance, data, analytics and creative technology DNA with MediaCom's scaled multichannel audience planning and strategic media expertise to create innovative solutions for our clients.


Job Description

About the Role

You will work closely with our strategy team to engage with the business leadership team and deliver on client objectives. You will develop breakthrough strategies across a range of clients and collaborate with marketplace counterparts to execute ideas.

In this role, you will leverage your knowledge of all media channels to build connected systems that deliver against business solutions. You will be responsible for developing and implementing media plans that meet client goals and objectives.


Required Skills and Qualifications

We are looking for an experienced professional with a strong base of knowledge across all media channels paid, owned and earned. You should be comfortable working with data and able to pull actionable insights within a client's data set.

You should also have experience in audience and signal planning, understanding how to build audiences and translate them into segments we can buy and activate against. Additionally, you should be competent working across planning tools from audience planning, allocation and optimisation.


Benefits

We offer a competitive salary of $100,000 per year, plus a range of benefits including flexible working hours, learning and development opportunities, WPP Global Employee Discounts, Reconnect Program (work in our offices overseas), Industry leading parental leave, Birthday leave, Culture initiatives across the year, and DE&I program.



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