Advanced Data-Driven Marketing Professional

5 days ago

Sydney, New South Wales, Australia beBeeMarketer Full time US$150,000 - US$200,000

We are seeking a highly skilled professional to develop and implement advanced data-driven marketing strategies.

About the Role

You will lead the development of core algorithmic models in marketing scenarios, focusing on user behavior prediction, profiling, ROI estimation, and traffic allocation strategies. You will design and build precision marketing models such as CTR/CVR prediction, LTV forecasting, and channel attribution analysis, leveraging user profiles, real-time behavioral data, and business objectives.

Key Responsibilities:

  • Design and implement data-driven algorithm strategies for user lifecycle management to optimize user growth and operational performance.
  • Develop core algorithm models in marketing scenarios to improve marketing efficiency and conversion rates.
  • Build precision marketing models based on user profiles, real-time behavioral data, and business objectives.
  • Validate and optimize models through A/B testing, causal inference, and attribution analysis.
  • Collaborate with cross-functional teams to drive the implementation of algorithms in marketing systems.

Requirements:

  • At least 3 years of experience in related fields, with a solid foundation in algorithms and programming.
  • Master's Degree or above in Computer Science, Statistics, Applied Mathematics, Machine Learning, or related disciplines.
  • Proficient in at least one programming language such as Python, Scala, or Java.
  • Familiar with big data processing frameworks like Hadoop, Spark, or Flink.
  • Strong understanding of machine learning algorithms and commonly used models in marketing scenarios.
  • Familiar with SQL/Hive and experienced in large-scale data cleaning, feature engineering, and model tuning.
  • Deep understanding of user growth, ad placement, and e-commerce marketing scenarios.
  • Clear logical thinking, ability to work independently, and strong team collaboration and communication skills.

What We Offer

We offer a competitive compensation package and opportunities for career growth. You will collaborate with world-class talent in a dynamic organization with a flat structure. You will shape the future of our company.

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