Maximizing Customer Value

7 days ago

Melbourne, Victoria, Australia beBeeCustomer Full time $90,000 - $120,000

Unlock a new chapter in customer retention and growth as a Lifecycle Optimization Manager.

Our innovative direct-to-consumer brand is pioneering bold branding, digital approaches, and loyal customer bases. We have achieved significant success with e-commerce models and loyalty programs, focusing on customer retention and lifetime value growth.

This newly created position comes with a clear mandate: designing, optimizing, and owning the end-to-end customer lifecycle.

You will map and refine journeys that maximize customer value, reduce churn, and unlock long-term growth.

As the Lifecycle & Optimization Manager, you will connect data, behavioural insights, and automation to deliver programs that drive repeat purchases, loyalty engagement, and incremental revenue.

Key Responsibilities:

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