Cultural Ambassador

1 week ago

Melbourne, Victoria, Australia beBeeMulticultural Full time $84,000 - $94,000
Job Description:

The role involves working closely with media, marketing, fan engagement and partners to drive attendance amongst multicultural communities at the cricket this summer. This position includes responsibility for men's domestic cricket media and PR.

  • Develop a multicultural media strategy, engaging regular activity to promote the summer of cricket.
  • Act as Media Operations and Communications Lead for International and Domestic tours and matches.
  • Support the delivery of Australian Cricket's Multicultural Action Plan, including initiatives aligned to communications and community engagement.
  • Structure a content plan to capitalise on storytelling opportunities via owned and earned channels to grow player connection and affinity to Australian cricket.
  • Help deliver community engagement events for multicultural communities, including cultural and community events and trophy tours to drive media outcomes.
  • Drive stories from multicultural communities across community, pathways, and elite.
  • Build relationships with media across the cricket season.
  • Create and implement communications plans and media opportunities for Australia teams/matches.
Required Skills and Qualifications:
  • A minimum of 5+ years' experience in media and communications.
  • Relevant tertiary qualifications: e.g. Communications, Marketing degree.
  • Demonstrated experience in sport or a PR agency delivering large-scale promotional plans.
  • Demonstrated experience in gaining positive coverage for events.
  • Experience with working with multicultural media outlets.
  • Excellent written communication, organisational skills and strong attention to detail.

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