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Brand Engagement Coordinator

2 months ago

Melbourne, Victoria, Australia adidas Full time

Purpose & Overall Relevance For The Organization

Reporting to the Senior Manager of Brand Communications, the Brand Activation Specialist plays a pivotal role within the adidas Pacific Brand Communications team.

This position focuses on enhancing the adidas brand image and meeting commercial objectives through a comprehensive array of marketing initiatives, including above-the-line (ATL) and below-the-line (BTL) marketing, paid media strategies, public relations, events, social media, and internal communications.

This role offers a unique opportunity to advance your marketing career with a global leader in the sports industry.

Key Responsibilities

  1. Assist in the development and execution of Brand Communication strategies for adidas Pacific, covering essential categories such as Brand, Running, Football, Training, Outdoor, and Originals.
  2. Contribute to the planning and implementation of paid media campaigns, including asset localization, media purchasing, and agency coordination.
  3. Ensure the successful execution of Category and Brand Plans, monitoring and reporting on performance against established Brand and Business KPIs.
  4. Support daily operations within the Brand Communications department, including product procurement and invoice processing.
  5. Drive local market seeding strategies in collaboration with Sports Marketing, ensuring optimal social and media outreach for key product campaigns.
  6. Conduct market analysis, focusing on competitor, consumer, and category trends.
  7. Collaborate closely with Sports Marketing, Digital Activation, and Omni Channel teams to deliver integrated marketing strategies.

Key Relationships

  1. adidas Pacific Brand (Communications, CTC, Omni, Sports Marketing, Digital)
  2. adidas Pacific Customer Service
  3. adidas Pacific e-Commerce and Retail
  4. adidas Emerging Markets
  5. Advertising, Media, and Events agencies

Knowledge, Skills And Abilities

  1. Strong passion for sports
  2. Positive mindset with adaptability to changing environments
  3. Understanding of the paid media landscape
  4. Ability to work collaboratively in a dynamic team setting
  5. Proficient with systems, data, and analytics
  6. Excellent presentation and communication skills
  7. Effective time management capabilities
  8. Experience working cross-functionally in diverse teams
  9. Strong interpersonal skills (e.g., relationship management, facilitation)
  10. Basic proficiency in MS Office

Requisite Education And Experience / Minimum Qualifications

  1. University degree, preferably in marketing, business, or communications
  2. Minimum of 2 years of marketing experience
  3. Fluency in English

What's on offer?

The successful candidate will receive a competitive base salary along with a variety of adidas employee benefits, which may include:

  1. Performance bonuses and recognition for contributions.
  2. Generous discounts on adidas merchandise.
  3. Hybrid work arrangements with a mix of in-office and remote work.
  4. Flexible working hours.
  5. Annual gym membership.
  6. Investment in mental health and wellbeing through training and access to Employee Assistance Programs.
  7. Parental benefits designed for both mothers and fathers.
  8. Employee engagement events throughout the year.

About Adidas

Profile - adidas Group (adidas-)

adidas Pacific HQ is located in a modern and vibrant workspace designed to foster innovation and collaboration. Embracing a hybrid work model, we offer flexibility in work arrangements to ensure a balanced approach to productivity and employee wellbeing.

Please note that part of adidas Pacific's recruitment process will require external candidates to consent to a pre-employment criminal history check.

Note to agencies: adidas Pacific does not accept unsolicited calls or resumes from recruitment agencies. Please refrain from submitting any resumes or profiles to the adidas careers portal or personnel. adidas will not pay any fees related to unsolicited resumes.