Ecommerce Growth Strategist

3 days ago

Sydney, New South Wales, Australia beBeeDigitalMarketing Full time $180,000 - $243,000
Digital Marketing Manager

Elevate your career with a global leader in protein snacking. If you're seeking a role with ambitious growth plans, this Digital Marketing Manager position could be your opportunity to contribute to the future of APAC.

At our organisation, we embrace innovation and put in the hard work to make things happen. It's in our DNA. We've transformed a family recipe into a snacking sensation that creates memorable experiences.

In this high-impact role, you will play a key role in driving end-to-end eCommerce growth and brand presence across Australia, New Zealand, and Asian markets.

Key Responsibilities:
  • Optimize paid media across Meta, Google, YouTube, TikTok, and emerging platforms to drive traffic and ROI.
  • Oversee DTC, omni-channel, and pureplay platforms including merchandising, pricing, and promotions.
  • Use insights to refine media targeting, conversion funnels, and support CRO initiatives.
Content & Influencer Management:
  • Lead agile development of platform-specific content, including A+ content for marketplaces.
  • Manage creators and agencies to deliver brand-aligned assets.
  • Identify and manage influencer and UGC partnerships to boost engagement and advocacy.
Sampling & Event Activation:
  • Plan and execute sampling and events to drive trial and support eCommerce growth.
  • Align sampling and events with broader digital campaigns.
  • Collaborate cross-functionally to integrate sampling and event initiatives with digital campaigns.
Reporting & Collaboration:
  • Track and report on digital and eCommerce KPIs with actionable insights.
  • Collaborate with internal teams and agencies for seamless execution.
  • Set and monitor investment budgets to ensure delivery against KPIs and ROMI.
Qualifications:
  • Bachelor's degree in Business, Marketing, Digital Media, or a related field.
  • 5+ years of experience managing end-to-end eCommerce operations, digital marketing, or performance media within FMCG or retail industries.
  • Proven track record of driving growth through digital commerce channels including DTC, omni-channel, and pureplay platforms.
  • Strong expertise in paid media strategy and execution across platforms such as Meta, Google, TikTok, and marketplaces.
  • Experience leading agile content creation, influencer programs, and UGC campaigns to boost brand engagement and sales.
  • Demonstrated ability to manage cross-functional collaboration with Marketing, Sales, Creative, eCommerce, and external agencies.
  • Data-driven mindset with strong analytical skills to interpret performance metrics and optimize campaigns.
  • Excellent project management skills with the ability to manage multiple priorities in a fast-paced, test-and-learn environment.

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