Digital Marketing Strategist

2 weeks ago

Sydney, New South Wales, Australia Assembly Global Full time

We're Assembly Global, a modern agency bringing together data, talent, and technology to drive growth for leading brands.

Our diverse team of over 1,600 experts combines global thinking with local expertise in more than 20 markets worldwide. We use STAGE, our proprietary data solutions platform, to surface powerful insights that transform into actionable brand opportunities.

We're at the forefront of new media, technology, and platforms embedded in today's consumers' lives. Our commitment to leaving a positive impact on society through measurable social and environmental initiatives remains unwavering.

In 2021, we were named The Drum's APAC Media Agency of the Year.

About the Role

We're seeking a skilled Paid Search Executive to join our Sydney team. This individual will play a pivotal role in developing and implementing paid search campaigns across various platforms to drive qualified traffic and maximize ROI for our clients.

Main Responsibilities

  • Campaign Management: Plan, execute, and optimize paid search campaigns across platforms such as Google Ads, Bing Ads, and other relevant channels.
  • A/B Testing: Design and run experiments to improve engagement/conversions.
  • Bid Management: Monitor and adjust bidding strategies to achieve performance goals and maximize return on ad spend (ROAS).
  • Keyword Research: Conduct thorough keyword research to identify high-performing keywords and opportunities for campaign optimization.
  • Ad Copywriting: Develop compelling ad copy that aligns with campaign objectives and effectively communicates the value proposition to the target audience.
  • Performance Analysis & Reporting: Analyze campaign performance metrics, generate reports, and provide actionable insights to improve campaign effectiveness and efficiency.
  • Budget Management: Monitor campaign budgets and ensure campaigns are delivered within the allocated budget.
  • Media Activation: Manage the collation of activation deliverables, including approved media plans and creative materials.
  • Planning & Forecasting: Assist the Senior Digital Manager to create strategy proposals and media plans for clients.
  • Adherence to Best Practices: Stay updated with industry trends, algorithm changes, and best practices in paid search advertising to maintain a competitive edge and drive innovation.
  • Client Communication: Collaborate with Senior Digital Managers and clients to understand campaign objectives, provide regular updates, and address any inquiries or concerns.

Requirements

Key Requirements:

  • Proven 2+ years of experience in managing paid search campaigns (text ads, PMax, DemandGen, etc.), preferably in an agency environment.
  • Hands-on experience with Google Ads & Editor, Bing Ads, and other PPC platforms.
  • Proficient in Adobe Analytics or other web analytics tools.
  • Strong analytical skills with the ability to manipulate and interpret data to draw actionable insights.
  • Proficiency with Excel / Google Sheets and experience working with pivot tables, if formulas, vlookup, and more advanced functions.
  • Experience in managing mid/large scale accounts & budgets ($200k - $500k+).

Good-to-have:

  • Google / Bing Ads certification(s)
  • SQL
  • SA360
  • Interest and experience working in e-commerce
  • Knowledge/hands-on experience with other paid media channels such as paid social, YouTube, and programmatic

About Assembly Global

We offer a collaborative work environment, opportunities for professional growth, and a competitive salary range of $80,000 - $120,000 per year, depending on experience. As part of Stagwell, a challenger network built to transform marketing, we prioritize work-life balance, diversity, equity, and inclusion, and making a positive social and environmental impact. Join us in shaping the future of digital marketing

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