
Dynamics 365 Marketing Specialist
11 hours ago
Job Opportunity
We are seeking a seasoned professional with deep expertise in Microsoft Dynamics 365 CRM, specifically across the Marketing and Customer Insights modules.
This is a fantastic opportunity to lead the optimisation and expansion of real-time journeys and event planning capabilities within a Federal Government environment.
Main Responsibilities:
- Lead the expansion of Real-time Journeys and Event Planning modules, including configuration optimisation, feature implementation, and solution documentation.
- Advise on the configuration of security roles, permissions, and customer engagement settings, including the Customer Insights connector.
- Collaborate with internal teams to support the development of nurture activities, trigger-based marketing, campaigns, and content personalisation.
- Provide guidance on implementing brand and compliance profiles, preference centres, and consent management.
- Optimise the Event Planning module, including Power Pages event portal configuration, and development of marketing/event forms and templates.
- Offer technical support and guidance to upskill internal teams throughout the optimisation process.
Key Requirements:
- Tertiary qualifications in an ICT-related field or relevant Microsoft Dynamics 365 certifications.
- Proven experience using and configuring features across Microsoft Dynamics 365 Customer Insights - Journeys and Data products.
- Demonstrated experience implementing and optimising Real-time Journeys and Event Planning modules to support marketing and event automation.
- Strong understanding of marketing tactics and the technical solutions that support them.
- Technical proficiency in CRM systems and related technologies, including experience in data migration projects.
- Knowledge of Australian privacy laws and data protection regulations.
- Familiarity with government IT systems and processes.
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