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B2B Marketing Campaign Manager

2 months ago

Sydney, New South Wales, Australia Chandler Macleod Full time
About the Role

Chandler Macleod is seeking a highly skilled B2B Campaign Marketing Manager to join their team. As a key member of the marketing team, you will be responsible for developing and executing innovative marketing campaigns that drive demand, pipeline, and revenue for the company's ANZ marketing efforts.

Key Responsibilities
  • Work closely with marketing leadership to develop and execute end-to-end marketing programs and campaign planning for ANZ marketing.
  • Assist in the development and delivery of breakthrough ideas and innovative campaigns, collaborating with other marketing specialists to deliver experiments and innovation in the Australian and New Zealand market strategy for net-new business.
  • Oversee the creation, management, and maintenance of all vertical-led campaigns to fill pipeline throughout the funnel, including events and content in Australia.
  • Work with the sales team and leaders to support the execution of collaborative programs that help find new buyers and cross-sell into existing accounts.
  • Coordinate enablement of sales development and sales programs/telemarketing resources working with Go-to-Market vertical leads.
  • Improve and apply processes and best practices to ensure program success, making programs globally visible and available, measure outcomes, and manage budgets to maximise impact.
Requirements
  • Bachelor's degree in commerce, business, marketing, or communications.
  • 7+ years of B2B marketing experience in a campaign manager or marketing manager capacity.
  • 5+ years of experience managing and developing integrated marketing campaigns that drive demand, pipeline, and revenue.
  • Detail-oriented with strong project management skills.
  • Proven track record of managing B2B marketing campaigns throughout the pipeline funnel across web, social, email, as well as in-person events and other activities, and experience of driving quantifiable ROI.
  • Strong background in developing and executing segment-focussed marketing campaigns.
  • Ability to lead and contribute to projects with confidence and rigour across cross-functional teams.
  • Experience in using Salesforce, Slack, and/or other marketing tools such as Salesforce.
  • Strong understanding of demand generation and experience in driving quantifiable ROI.
About Chandler Macleod

Chandler Macleod is a leading provider of human resources solutions in Australia. With over 40 years of experience, they have a proven track record of unleashing potential in people and companies. They are committed to fostering a diverse workforce where everyone is welcome and encourage applications from Aboriginal and Torres Strait Islander peoples, women, people living with a disability, and the LGBTIQA+ community.