Marketing Campaign Specialist

3 weeks ago

Sydney, New South Wales, Australia Education Perfect Full time

About Education Perfect

We're a global EdTech company dedicated to empowering educators and amplifying their impact in the classroom. Our mission is to enable teachers to personalise learning at scale with a range of powerful learning, assessment, and insights tools.

About the Role

We're seeking a highly skilled Account Based Marketer to lead impactful multi-channel campaigns that drive awareness, generate leads and accelerate pipeline growth in ANZ. As an EPeep, you'll work on projects that have a real impact on students' lives and have the freedom, support and resources you need to develop your skills and grow your career.

Key Responsibilities

  • Develop and implement targeted account-based marketing (ABM) strategies to drive interest and net new pipeline within key segments and accounts
  • Collaborate with the broader marketing team to optimise campaigns to maximise performance and ROI, monitor key metrics and provide regular reporting on campaign results and insights
  • Deliver regional field marketing programs and events to drive demand generation of net new leads
  • Stay updated on emerging digital marketing trends, tools, and best practices and recommend new strategies and tactics to drive growth
  • Work closely with cross-functional teams, including content & creative, marketing operations, product marketing and SDR's to ensure cohesive and consistent experiences
  • Partner with the sales organisation to support GTM efforts

About You

  • Proactive and results-driven with 4+ years of experience in B2B marketing, including a strong track record in executing innovative marketing strategies
  • Skilled in developing and implementing multi-channel ABM plans to drive awareness, generate leads and support sales efforts
  • Experienced in designing and optimising marketing campaigns to maximise performance and ROI
  • Proficient in crafting targeted account-based marketing strategies to boost engagement and growth within key accounts
  • Adept at collaborating with cross-functional teams to ensure cohesive marketing initiatives and align with local market requirements
  • Up-to-date with emerging digital marketing trends, tools and best practices, with a knack for recommending new strategies and tactics
  • Excellent communicator with a collaborative mindset, capable of delivering impactful marketing programs and driving regional success

What We Offer

  • Flexible working arrangements
  • Communication allowance towards your monthly internet or phone charges and $1000 towards setting up your home office
  • Three extra days of annual leave during our end of year shut down period, parental leave top ups and a community service day
  • Wellness allowance to use on anything to support your mental and physical wellness
  • EAP with unlimited sessions
  • Employee Equity Bonus Plan
  • Employee referral program - $2000 when you refer a new team member
  • Ongoing professional development, including opportunities to develop your career into other areas of our business and access to EPs Learning Hub
  • EP support groups - Mana Wahine, DEI, Environmental Impact and Wellness Committees
  • The opportunity to work within a growing global business with Diversity Works accreditation, Carbon Net Zero BCorp status, Digital Promise certification, and an unwavering commitment to our mission, people, and community

Why Work with Us

We celebrate individuality, value diversity, and understand that flexible and remote work opportunities enable our team members to work in a way that fosters creativity and inspires individual brilliance. When you work with us, you're not just joining a company - you're joining a team united by the desire to make a difference.

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