Senior Marketing Automation Professional

2 days ago

Melbourne, Victoria, Australia beBeeLifecycle Full time $100,000
Customer Lifecycle Specialist Job Summary

We are seeking a skilled Customer Lifecycle Specialist to drive customer lifecycle and marketing automation solutions across the business.

About the Role:

The ideal candidate will have experience managing CRM platforms and marketing automation, with a strong understanding of email and SMS campaign creation, data-driven mindset, and segmentation, journey building, analytics, and lifecycle marketing.

Key Responsibilities:
  • Crm Project Lead – Collaborate with the crm project team to build and launch a new crm platform for marketing, cx, and compliance.
  • Customer Journeys – Develop customer lifecycle activity using martech solutions to deliver onboarding, automated, and personalised experiences across email and sms channels.
  • Data Workflows – Coordinate and maintain the data workflow process from sources to crm to facilitate effective use of all new crm features.
  • Personalised Communication – Lead and execute personalised 1:1 communications for campaigns and marketing initiatives, ensuring aligned messaging and direct communications best practice.
  • Performance Analysis – Track performance across kpis (opens, clicks, conversions, revenue) and set up dashboards for reporting.
  • Content Creation – Work with the brand and campaign team to create content and deliver personalised campaigns and batch communications across owned channels.
  • Customer Lifecycles – Plan, design, and build customer strategies that factor in lifecycle stages of awareness, retention, and advocacy.
Requirements:
  • 3+ years of experience managing crm platforms and marketing automation.
  • Hands-on experience with crm and marketing automation platforms such as hubspot, zoho, braze, or salesforce marketing cloud.
  • Strong skills in email and sms campaign creation including copy, design, templating, testing, and optimisation.
  • Data-driven mindset with experience in segmentation, journey building, analytics, and lifecycle marketing.
  • Experience managing crm implementation projects is desirable.
Why You'll Thrive with Us:
  • Flexible work model offering convenience.
  • Culture focused on high performance and celebrating achievements.
  • Dog-friendly work environment.
  • Inspiring team dedicated to making a positive impact.

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