Senior Digital Marketing Automation Professional

1 week ago

Melbourne, Victoria, Australia beBeeDigital Full time $90,000 - $120,000
Marketing Automation Specialist

We are seeking a Marketing Automation Specialist to join our team at Movember. The specialist will hold a pivotal role within the marketing automation team, focusing on crafting engaging and impactful experiences for Movember's supporters.

The primary responsibility of this role lies in the strategic planning, precise execution, and insightful analysis of Movember's digital communications across assigned initiatives. This includes providing expert guidance and mentorship to the marketing automation coordinators, particularly in navigating the operational and technical intricacies of marketing automation delivery and execution.

The specialist will demonstrate proficiency in delivering across all of Movember's global markets, leveraging automated digital marketing channels such as email marketing, SMS, and push notifications through Movember's robust marketing automation platform.

The core objective of this role entails crafting, optimizing, and delivering successful campaigns that drive acquisition, deepen engagement, and foster retention, all while highlighting Movember's impactful role as a leader in men's health advocacy.

Responsibilities include:

  • Strategic planning, precise execution, and insightful analysis of Movember's digital communications
  • Providing expert guidance and mentorship to marketing automation coordinators on operational and technical aspects of marketing automation delivery and execution
  • Delivering across Movember's global markets leveraging automated digital marketing channels (email, SMS, push notifications) through Movember's marketing automation platform
  • Crafting, optimizing, and delivering campaigns that drive acquisition, deepen engagement, and foster retention while upholding brand integrity
  • Applying audience insights and data-driven strategies to campaigns and initiatives

Key qualifications required include:

  • At least 5 years of experience with email marketing using an enterprise marketing automation platform
  • High analytical skills and ability to derive actionable insights from data through experimentation
  • Experience coaching team members on marketing automation technical skills and industry best practice
  • Collaborative work experience with teams across locations and time zones
  • Basic HTML skills
  • Project management skills
  • Excellent writing and communication skills with stakeholders at all levels
  • Above average attention to accuracy and detail, with strong organizational skills
  • Adaptability and flexibility; high degree of self-motivation and initiative

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