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Local Area Marketing Specialist

2 weeks ago


Melbourne, Victoria, Australia beBeeMarketer Full time $65,000 - $78,000

Imagining vibrant communities that support independence, connection and wellbeing is a key aspect of this role.

About the Position
  • This job involves supporting planning and delivery of tailored marketing initiatives for our portfolio of villages.
  • The successful candidate will develop and execute local area marketing activities that align with sales objectives and bring the brand to life in local communities.

Key responsibilities include:

  • Supporting and executing local marketing plans in line with project sales timelines and objectives.
  • Building and maintaining strong relationships with local businesses, referrers and community organisations.
  • Organising and promoting local events, pop-ups and information sessions to engage with the over-65 audience.
  • Briefing and managing the creation of relevant local content, including brochures, flyers and photography.
  • Enhancing customer journeys by supporting CRM-based communications and tracking key customer touchpoints.
  • Coordinating with internal stakeholders, creative agencies and media partners on campaign delivery.
  • Maintaining up-to-date and well-stocked marketing collateral across developments.
  • Monitoring local marketing performance and contributing to reporting and recommendations.
What You'll Bring
  • 1–3 years' experience in marketing, community engagement or partnership roles.
  • A genuine ability to build and maintain relationships with older Australians and their families.
  • Excellent communication skills across a variety of stakeholders, including senior leaders.
  • Proven experience developing and executing local marketing initiatives.
  • Strong consumer insight with the ability to translate local knowledge into impactful actions.
  • Strong organisational skills and attention to detail, with the ability to manage multiple activities.

Why Join Us?

  • A flexible and supportive team environment.
  • The opportunity to shape how retirement living is promoted and perceived locally.
  • A values-led culture that rewards curiosity, initiative and doing things the right way.