Digital Marketing Specialist

6 days ago

Canberra, ACT, Australia Beaumont People Full time

About The Role

The Digital Marketing Specialist plays a crucial role in helping a leading healthcare foundation enhance patient care for people of all ages, with any illness. Raising funds for specialized equipment, research, refurbishments, therapeutic programs, and comfort items, this position is responsible for coordinating compelling digital campaigns and appeals. It ensures an effective, donor-centric approach to online communications and drives revenue, engagement, brand awareness, and participation.

About You

You are an excellent communicator with a strong understanding of the digital ecosystem and how integrated campaign content can shape community and drive revenue. We're looking for someone with experience growing engagement across digital channels, and with a track record working across content development, paid and organic digital media, and analytics. You'll champion A/B testing, continually optimize to improve performance, and have a heart for compelling storytelling across digital channels.

Key Responsibilities

  • Implement and deliver digital marketing and communications activities to drive awareness campaigns, appeals, and fundraising initiatives.
  • Work to manage the website and any other digital platforms for the foundation, including development of landing pages, coordinating content, optimizing SEO, and website performance.
  • Manage digital marketing platforms such as Google Ads, Google Analytics, SEO, and SEM platforms.
  • Build paid and organic multi-channel campaigns.
  • Drive social media growth and engagement, ensuring the online supporter community is engaged.
  • Support the fundraising team in ongoing lead generation activities.
  • Collaborate with external agency partners to oversee and manage the delivery of multi-channel marketing campaigns.
  • Monitor, analyze, and report on the performance of campaigns and acquisition activities.

Skills and Experience

  • A qualification in marketing, digital marketing, communications, or related fields or experience in a similar role.
  • Strong understanding of and familiarity with digital marketing platforms such as Google Suite (e.g., Google Ads, Google Analytics), SEO, and SEM platforms.
  • Proven experience implementing multi-channel digital fundraising or marketing activities.
  • Proficiency in content management systems and email marketing tools and platforms.
  • Experience managing digital marketing and social media platforms, including tracking and reporting.
  • Excellent workflow management and time management skills.
  • Exceptional written and verbal communication skills with high attention to detail.
  • Strong interpersonal skills, willingness to be a collaborative team member.
  • Ability to work autonomously with initiative and take ownership of set tasks.

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