Subscription Campaign Manager

7 days ago

Sydney, New South Wales, Australia Are Media Full time
Key Responsibilities

As a Subscriptions Campaign Executive at Are Media, you will be responsible for executing subscription marketing strategies focused on acquisition and retention across our portfolio. This includes managing the Magshop commerce digital marketing strategy across all platforms.

About the Role

This dynamic role requires a strong marketing background and a keen analytical ability to draw insights from previous campaigns and apply to future activity. You will collaborate closely with cross-functional teams to oversee campaign activities, budget management, reporting, and analysis, as well as handling logistics and administration.

Key Duties

  • Implement, maintain, and monitor live campaigns for both acquisition and retention activity, including cross-collaboration with relevant parties in the business.
  • Liaise with the wider subscription team and the rest of the business to drive subscriptions sales.
  • Implement campaigns across multi-channel platforms, including magazine, online social, insert, flysheet, EDM, etc.
  • Manage all legal logistics related to subscriptions direct marketing communications (e.g., permits and terms and conditions) – managing compliance and customer privacy.
  • Work with third-party stakeholders and commercial clients to negotiate strategic alliances and contra deals for promotional activity.
  • Execute membership-driving initiatives to increase brand retention. Research brand composition and opportunities for cross-brand collaboration and promotion.

Requirements

  • Strong marketing experience and mindset, with knowledge of audience development and user-experience.
  • Strong digital marketing skills with knowledge of SEM, SEO, programmatic marketing tools, and tactics.
  • Strong analytical ability to draw insights from previous campaigns and apply to future activity.
  • Organisation skills to manage multiple projects simultaneously.

About Are Media

Are Media is committed to a diverse, respectful, collaborative, and inclusive workplace. We know and value the success this brings for everyone and welcome and encourage applications from diverse backgrounds.

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