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Customer Engagement Manager
2 weeks ago
The Loyalty Lead drives strategy in collaboration with senior leadership to deliver value for members and enhance our brand.
- Shape loyalty strategy – Design and implement innovative loyalty strategies that are commercially sustainable.
- Lead app evolution – Oversee the evolution of our loyalty app, enhancing usability, features, and engagement while ensuring seamless integration with our digital ecosystem.
- Build meaningful partnerships – Identify and manage external partnerships that deliver value to members and strengthen our brand.
- Create compelling content – Develop loyalty campaigns and content that excite and engage our members.
- Inspire and lead team – Mentor and support a small team, fostering collaboration, growth, and results.
- Design personalized initiatives – Create surprise & delight moments and member-first strategies that increase participation and satisfaction.
- Harness analytics insights – Leverage data to optimise loyalty performance, track KPIs, and deliver reporting to senior leadership.
The ideal candidate will have 8+ years' experience managing loyalty programs end-to-end: design, implementation, optimisation, and evaluation. A Bachelor's degree in Marketing or Brand Management is required.
