Automated Campaign Specialist

4 days ago

Brisbane, Queensland, Australia beBeeMarketing Full time $90,000 - $120,000
Marketing Automation Professional

The role encompasses the execution and optimisation of automated campaigns to enhance customer engagement, ensuring that marketing efforts align with business objectives and deliver measurable results.

Key Responsibilities:

  • Taking ownership of commercial campaigns across direct marketing and web channels (eDM, SMS/MMS, website assets).
  • Designing and implementing automated customer journeys, ensuring alignment with the customer lifecycle and business goals.
  • Collaborating with the CRM team to create data-driven, personalised content.
  • Conducting QA testing to ensure campaign accuracy, functionality, and compatibility.
  • Providing guidance on campaign design and best practices.
  • Supporting a test-and-learn approach, sharing insights from A/B tests and campaign analytics.
  • Assisting with the implementation of new tools (e.g., Braze).
  • Continuously optimising marketing processes to improve outcomes.

Required Skills and Qualifications:

  • Ampscript, Javascript, Liquid, Photoshop.
  • Proven ability to manage and optimise multi-channel marketing automation campaigns.
  • Strong analytical skills, with experience interpreting campaign data to inform strategy.
  • Experience in designing and executing customer lifecycle programs.

Benefits:

  • Flexible working arrangements, including options for remote work.
  • A comprehensive range of employee benefits and perks.
  • Opportunities for career growth and professional development.

About Us:

We are a leading insurance provider dedicated to safeguarding a brighter future for our customers and community. Our mission is to provide innovative solutions and exceptional service to our customers, while fostering an inclusive culture that creates a great place to work for all.

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