Lifecycle Campaign Specialist

Lifecycle Campaign Specialist (Marketing Automation & CRM) - South Bank, QLDJoin to apply for the Lifecycle Campaign Specialist (Marketing Automation & CRM) - South Bank, QLD role at Flight Centre Travel Group Lifecycle Campaign Specialist (Marketing Automation & CRM) - South Bank, QLD2 days ago Be among the first 25 applicants Join to apply for the Lifecycle Campaign Specialist (Marketing Automation & CRM) - South Bank, QLD role at Flight Centre Travel Group Become an integral part of our team as a Lifecycle Marketing Specialist, where you'll have the opportunity to make a lasting impact on our corporate brands.
In this role, you'll be at the forefront of designing and optimising lifecycle marketing campaigns that captivate our customers, boost retention, and accelerate business growth.
With your robust experience in lifecycle marketing, CRM, email marketing, and marketing automation, you'll execute campaigns that truly connect.
Our Ideal Candidate: Minimum 3-5 years in lifecycle/email marketing, with a strong emphasis on marketing automation Demonstrated success in analogous roles within global organisations, showcasing adaptability and strategic execution Superior written and verbal communication skills, essential for clear and effective stakeholder engagement Proven ability to influence and cultivate strong relationships with stakeholders across all organisational levels In-depth knowledge of the B2 B environment, enabling tailored lifecycle marketing strategies Familiarity and adeptness with marketing automation platforms such as Salesforce Marketing Cloud Account Engagement Robust understanding of data privacy regulations (e.g., GDPR, CCPA), ensuring compliance and integrity in marketing endeavors Competence in developing and implementing long-term lifecycle marketing strategies that align with overarching business objectives Expertise in utilising analytics tools to assess and optimise campaign performance Bachelor's degree in Marketing, Business, or a related discipline Certifications in marketing automation platforms are advantageous and add value to the role Your Day to Day: Campaign Strategy and Execution Develop and execute lifecycle marketing campaigns to enhance customer acquisition, engagement, retention, and growth Align campaign strategies with regional goals alongside the Lifecycle Marketing Manager Manage multi-channel marketing campaigns and optimise performance through data-driven strategies and A/B testing Track key performance metrics and provide actionable insights using analytics tools Lead Flow Management & Routing Implement lead scoring, nurturing, and routing processes to sales teams Enhance lead flow management to improve conversion rates and sales alignment Continuously refine lead management processes for better campaign effectiveness Marketing Automation & CRMUtilise platforms like Eloqua and Account Engagement for personalised lifecycle marketing campaigns Ensure compliance with data privacy regulations (e.g., GDPR, CCPA)Maintain email deliverability best practices and stay updated on privacy laws Cross-Functional Collaboration Collaborate with brand and marketing operations teams to ensure campaign alignment Facilitate seamless integration between marketing automation systems and CRMData Analysis and Reporting Maintain dashboards to track campaign performance metrics Offer insights and recommendations based on data analysis for continuous improvement Conduct performance reviews and present findings for optimisation What you'll Enjoy:Culture: you will be employed by an inclusive company that offers a team culture like no other in the industry -Flight Centre Travel Group Australia is proud to be a certified Great Place To Work Australia New Zealand Pty Lt Our People: FCTG is an Equal Opportunity Employer and encourage all suitably qualified applicants to apply, including Aboriginal and Torres Strait Islander People and people from racial, ethnic, or ethno-religious minority groups and people with disability Development: Individualised Learning & Development pathway options Access to Linked In Learning for ongoing skills development: over 24,500 courses in over 20 languages Exclusive Staff Discounts: Accessible via our employee-only portal with 350+ of Australia's leading retailers,health and wellness discounts, financial planning advice, employee share plan and more Travel Discounts: Including family and friends - flights, hotels, tours, cruises, travel insurance and more Brightness of Future: Career opportunities in a network of brands and businesses across theglobe -we promote from within Corporate Health Discounts: Access exclusive discounts on health insurance plans for you and your family with our partner, BUPA, access to internal gym Mental Health: Support and Employee Assistance Program for staff and family Social: Regular awards nights, social team-building and industry events, with the opportunity to attend global conferences (Bangkok, 2026)Giving Back: Corporate Social Responsibility program supporting nominated charities through Workplace Giving, volunteering and fundraising; paid parental and volunteer leave Sustainability: The protection of our environment is essential to the future of tourism, as a leading travel group, we have made efforts to affect positive change to the environment Our Talent Acquisition Team kindly requests no unsolicited resumes or approaches from Recruitment Agencies.
Flight Centre Travel Group is not responsible for any fees related to unsolicited resumes.
Seniority level Seniority level Mid-Senior level Employment type Employment type Full-time Job function Job function Marketing and Sales Industries Travel Arrangements Referrals increase your chances of interviewing at Flight Centre Travel Group by 2x Sign in to set job alerts for "Campaign Specialist" roles.
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