
Customer Experience Strategist
4 days ago
- Manage existing research platforms and execute the roadmap for their development.
- Optimize internal survey and external data flow to create a connected system of feedback, identify themes, and improve actionability of customer insights.
- Execute the configuration of customer feedback systems (VoC, syndicated research - including NPS, brand trackers).
- Manage delivery of future state requirements from external benchmarking surveys including communication of insights, delivery of data and building operational CX benchmarking.
- Maintain and continuously improve the delivery of first level insights - themes, pain points and performance to meet internal business requirement across all platforms so that root cause can be identified faster - triangulating insights generation across voice of customer, customer community and syndicated research.
- Determine customer journeys and pathways and appropriate solutions for their measurement across external and internal data/survey sources.
- Maintain and support existing CX insights platform data/technology builds and the CX system around customer journeys ensuring consistent adoption of a taxonomy between internal and external data sources.
- Rationalize feedback sources, survey numbers and design across internal and external surveys.
- Introduce new capability to improve generation and delivery of insights to meet business requirements.
- Ensure platforms are set up to support inner loop through high velocity customer feedback and zero touch insights including post interaction surveys and other sources of market benchmarking.
- Manage supplier portfolio/budgets across all sources of customer feedback, syndicated research and analytical platform capability covering customer experience, market and brand tracking surveys and ensure data flow.
- Manage stakeholder relationships and customer insights platform risk e.g. market trackers, VoC.
- Identify opportunity to develop and utilise the customer community and other platforms to 'test and learn' from customer feedback.
- Manage team and drive engagement including assigning accountabilities for stakeholder and supplier management relating to platforms.
- Degree in Relevant field
- Demonstrated experience (10+ years) in leading multi stakeholder customer data/feedback systems.
- Experience using and implementing customer feedback platforms and software (VoC; external trackers) and managing change relating to these platforms.
- Experience and knowledge of existing and emerging customer feedback platforms/approaches
- Experience with complex data environment including aligning of insights platforms, business requirements for insights to data and technology systems.
- Experiencing managing, leading and improving Voice of Customer and External research platforms.
- Experience with customer value measurement frameworks and relevant sources of data to inform and measure performance of customer journeys and experiences.
- Strong risk and project governance skills.
- Innovative, strategic thinking; hands on to ensure things get done; experimental and looking to learn and share thought leadership.
- Strong customer focus, strategic mindset and 'outside in' thinking.
- Strong interpersonal skills and a demonstrated ability to effectively resolve conflict.
- Good experience with quantitative and qualitative research techniques and analysis thereof.
- Proficiency in statistical analysis, data analysis and database query languages
- High quality written and verbal communication skills.
- Demonstrates and fosters a sense of urgency, ownership, and strong commitment to achieving goals and organisational success.
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