Content Marketing Strategist

1 month ago

Brisbane, Queensland, Australia Minor Hotels Full time
About Minor Hotels

As a leader in the hospitality industry, Minor Hotels is expanding its team with an exciting opportunity for a passionate and creative Content Marketing Strategist. Our company offers a diverse portfolio of over 530 properties across 50+ countries, providing limitless opportunities to thrive and achieve. We are committed to delivering exceptional guest experiences and fostering a positive workplace culture.

We are seeking a highly skilled and motivated Content Marketing Strategist to spearhead our content strategy, creation, and distribution efforts. This newly created position will be crucial in developing high-quality, compelling content that aligns with our brand voice and marketing objectives.

Key Responsibilities
  • Develop and Implement a Comprehensive Content Strategy: Create and execute a content marketing plan aligned with business objectives, encompassing annual marketing campaign calendars, social media storytelling, website development, brand initiatives, and property-specific requests.
  • Produce High-Quality Content: Develop engaging content across various formats, including imagery, photography, campaign design, social media, video content, and infographics, ensuring consistency in style, quality, and tone of voice.
  • Collaborate with the Marketing Team: Work closely with the marketing team to ensure alignment of content initiatives with broader marketing campaigns and projects, leveraging expertise to enhance content effectiveness.
  • Manage the Content Calendar: Oversee the content calendar to ensure a consistent flow of content that supports marketing and business objectives, while establishing workflows and processes for content creation, review, and approval.
  • Coordinate On-Property Shoots: Plan and manage on-property shoots to capture relevant content, optimizing it for SEO and user experience.
Requirements
  • A minimum of 4 years of experience in content marketing, with a proven track record of creating and distributing successful content across various platforms.
  • Strong understanding of SEO, social media dynamics, and effective content distribution strategies to maximise reach and engagement.
  • Proficiency in utilising content management systems (CMS) and marketing automation tools to streamline content workflows.
  • An analytical mindset with the capability to interpret data, draw insights, and make informed, data-driven decisions to enhance content effectiveness.
  • Excellent project management and organisational skills, with the ability to oversee multiple projects simultaneously while maintaining high standards of quality.
Salary and Benefits

The estimated salary for this role is approximately $90,000 per annum, negotiable based on experience. Additional benefits include:

  • Competitive salary package.
  • 50% discounts on accommodation across all Minor Hotel brands in Australia and New Zealand.
  • Access to Minor Hotels ANZ paid parental leave benefits.
  • 20% team member's friend and family discount on accommodation across all Minor Hotel brands in Australia and New Zealand.
  • Additional paid leave including Birthday and Study leave.
  • Educational Financial support may be available to those who undertake development relevant to the company's business requirements.
  • NIB Insurance discounts.
  • Discount savings and cash back from over 400 popular retailers in Australia and New Zealand.
  • Entertainment and experience discounts.
  • Discount on Furniture.
  • 50% off The Coffee Club VIP membership and discount on Minor Hotels F&B outlets across the globe.
  • Wellbeing programs with Uprise (EAP).
  • Wellness Programs at Elysia Wellness retreat.

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